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Enhancing the Augmented Product: The Vital Role of Go-to-Market Strategies Inclusive of Customer Success

Valuize Consulting

Understanding the three levels of a productcore, actual, and augmentedis crucial for marketers, sales teams, and product planners aiming to create a compelling value proposition. It’s the essence of what the product or service deliversbeyond the physical item itself.

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Enhancing the Augmented Product: The Vital Role of Go-to-Market Strategies Inclusive of Customer Success

Valuize Consulting

Understanding the three levels of a product—core, actual, and augmented—is crucial for marketers, sales teams, and product planners aiming to create a compelling value proposition. It’s the essence of what the product or service delivers—beyond the physical item itself.

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SaaStr Podcasts for the Week with Tidelift and Cloudflare

SaaStr

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. So, our products and services are around how can we help companies utilize open source more effectively, more securely, more responsibly, as well as contribute. Bridget Gleason: We’re all learning.