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Think: cloud platforms and operating systems like Microsoft, Amazon Web Services (AWS), the Salesforce ecosystem, or a payment platform. How ISV Partnerships Work Technical integration and API use At the core of most ISV relationships is a technical integrationyour product uses the partner’s APIs, SDKs, or infrastructure.
While the core product addresses the fundamental need and the actual product provides the tangible goods or services, it’s the augmented product that often sets a brand apart. It’s the essence of what the product or service deliversbeyond the physical item itself.
While the core product addresses the fundamental need and the actual product provides the tangible goods or services, it’s the augmented product that often sets a brand apart. It’s the essence of what the product or service delivers—beyond the physical item itself.
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