Tom Tunguz

JUNE 7, 2015

In traditional go-to-market models, marketing teams fill the very top part of the funnel. When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase.

Sales Recruiting 100

Sales Recruiting Marketing SaaS Startup 100

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. So, thanks man. But potentially even technology.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Buffer Resources

MARCH 7, 2024

These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. That’s the old playbook.

Social Media 130

Social Media Sales Recruiting Merchant Services AI Search 130

Buffer Resources

NOVEMBER 12, 2021

The answer for LinkedIn—especially for companies in B2B or career-related industries—is a resounding yes. According to the Content Marketing Institute , LinkedIn is the top paid and organic channel for B2B businesses. Latesha Byrd , CEO of talent development agency Perfeqta , has seen this firsthand.

Sales Recruiting 101

Sales Recruiting Social Media Business Marketplace as a Service 101

yoursales

JANUARY 28, 2022

Sales Stack 2022 Sales Tools for Professional B2B Sales SALES STACK 2022: Sales Tools for. Professional Sales SALES STACK. 2021: Sales Tools. Sales W hich challenges would you like sales technology to solve for your sales team? What is sales technology here to do?

Scale 113

Scale Payment Methods Payment Solutions Sales Recruiting 113

FastSpring

MARCH 16, 2023

Andrew is the founder and CEO of AdPipe , a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel. I spoke to Andrew about what he calls the “great underutilization of content.” ” To stay relevant, content marketers need to keep publishing content.

Sales Recruiting 137

Sales Recruiting Scale Social Media Interviewing 137

yoursales

JANUARY 29, 2021

Sales Stack 2021. Sales Tools for Professional Sales. SALES STACK 2020: THE TOOLS SALES STACK 2020: THE TOOLS. Sales technology for professional sales will be more important than ever. In 2020 almost every single Sales Professional was forced inside. Same goes for Sales Professionals.

Scale 106

Scale Payment Methods Payment Solutions Sales Recruiting 106

yoursales

DECEMBER 23, 2019

Sales Stack 2020. Sales Tools for Professional Sales. SALES STACK 2020: THE TOOLS SALES STACK 2020: THE TOOLS. W elcome to "Sales Stack 2020 - Sales Tools for Professional Sales". Next to that we'll continue to have the full list of sales tools available right here.

Scale 103

Scale Payment Methods Payment Solutions Sales Recruiting 103

yoursales

DECEMBER 19, 2022

Sales Stack 2023 Sales Tools for Professional B2B Sales SALES STACK 2023: Sales Tools for. Professional Sales SALES STACK. 2022: Sales Tools. Sales share this with your network S ales tools and figuring out what your sales stack 2023 should look like is as challenging as ever.

Scale 88

Scale Sales Recruiting Sales Outsourced Development 88

yoursales

DECEMBER 23, 2019

SALES STACK 2020. Sales Tools for Professional Sales. SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS. W elcome to "Sales Stack 2020 - Sales Tools for Professional Sales". Next to that we'll continue to have the full list of sales tools available right here.

Scale 103

Scale Payment Methods Payment Solutions Sales Recruiting 103

yoursales

DECEMBER 12, 2018

SALES STACK 2019 SALES TOOLS FOR. PROFESSIONAL SALES SALES STACK 2019: THE TOOLS SALES STACK 2019: THE TOOLS I t’s 2019 and we’re back at the sales tools workshop, working out the best sales tools for your sales process. Which sales tools best support your sales process?

Scale 100

Scale Payment Methods Payment Solutions Sales Recruiting 100

User Pilot

NOVEMBER 8, 2022

As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

Intercom, Inc.

MARCH 28, 2019

This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly. The most sophisticated marketing plans today deploy at least nine disciplines which range from content marketing, to evangelist recruitment, to customer lifecycle marketing and beyond.

Scale 117

Scale Sales Recruiting Revenue Scaling 117

Sales Hacker

JANUARY 24, 2018

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. I’m in control of every step of the sales process – from awareness to decision making. Why am I sharing this?

Sales Recruiting 100

Sales Recruiting Sales Underperforming Technical Team Social Media 100

Point Nine Land

JANUARY 30, 2019

How the AI wave could impact the B2B software industry in the next decade Last year I explained in a video, embedded below, that I believed the B2B software industry was entering a new stage: the SaaS wave was now in its deployment phase, and at the same time, the next big innovation wave, driven by AI, was in its installation phase.

AI Search 70

AI Search AI B2B Software 70

OpenView Labs

DECEMBER 17, 2019

As you race to close the books on a hopefully successful 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI.

Trends 67

Trends Sales Recruiting Technical Review SaaS 67

User Pilot

FEBRUARY 21, 2022

The launch phase revolves around building and implementing your go-to-market (GTM) strategy. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos. Setting your KPIs will help you track the effectiveness of your marketing strategy.

SaaS 98

SaaS Sales Recruiting Onboarding Advertising 98

Natalia Luneva

JUNE 28, 2021

Our second guest uses podcast marketing to connect with potential buyers and to support their content marketing efforts: #2 Justin M. Content repurposing platform. “ I use my podcast, Beyond the Uniform to: (1) create relationships with a sales prospect. 2) create a content marketing engine.

Sales Recruiting 52

Sales Recruiting Construction Marketing VP of Engineering 52

OpenView Labs

OCTOBER 26, 2021

The exciting thing about prototypes is that large-scale experiments can be built through open-source projects , which companies like Netflix and Linkedin will do as a strategic way of recruiting top talent. . Why startup founders should treat fundraising like a sales funnel. Milestone: Hire an accomplished head of sales or revenue.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

Ramp Ventures

JANUARY 2, 2017

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Content improves customer and brand relations. 82% of consumers feel more positive about a company after reading custom content, and 90% find custom content useful. ( Content for your blog.

Content Marketing 40

Content Marketing Outsourcing Services Marketing Social Media 40

SaaStr

JULY 8, 2020

I think especially for B2B in the next couple of months to watch is can we flatten management teams? ” From a sales perspective, how is that going to change sales? How’s that going to change marketing? Jason Lemkin: Yeah. What if this is 36 months? Jason Lemkin: Up in 40%, it turns out yeah.

Investment 210

Investment Technical Review Part-Time VPE Development Team Review 210

yoursales

NOVEMBER 8, 2023

Sales Stack 2023 Sales Tools for Professional B2B Sales SALES STACK 2023: Sales Tools for Professional Sales SALES STACK 2023: Sales Tools for Professional Sales share this with your network S ales tools and figuring out what your sales stack 2023 should look like is as challenging as ever.

Scale 52

Scale Sales Recruiting Sales Outsourced Development 52

SaaStr

APRIL 11, 2019

There’s been a widely accepted belief in B2B that analysts are the defining voice for new categories. ” Or, “You are the next generation account management software.” ” And for us, the piece that was missing was that there was a job that existed called the customer success manager.

Scale 149

Scale Customer Success Artificial Intelligence Sales Recruiting 149

Natalia Luneva

JUNE 28, 2021

Our second guest uses podcast marketing to connect with potential buyers and to support their content marketing efforts: #2 Justin M. Content repurposing platform Our podcast goal is different from most. I use my podcast, Beyond the Uniform to: (1) create relationships with a sales prospect.

Sales Recruiting 40

Sales Recruiting Construction Marketing VP of Engineering 40

Unbounce

JUNE 23, 2023

So it starts to recruit its own AI agents or attempt to recruit. Louis, who is the Head of Marketing at Dealtale , a revenue science company for marketers. Dealtale is a next-generation platform for driving breakthrough revenue opportunities across marketing sales and product teams.

AI Search 95

AI Search AI ChatGPT Marketing 95

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Just look at B2B bemouths like Salesforce, Moz, and HubSpot. The same holds true for our vendors.

Retention 64

Retention Strategy Scale Sales Recruiting 64

CustomerSuccessBox

MAY 2, 2022

Those that already have a solid marketing and sales strategy in place and just want to broaden their reach? Many B2B SaaS businesses have realized the value of partnership programs. 5 Steps to a Successful B2B SaaS Program. This is often delegated to the sales department in most SaaS organizations.

Sales Recruiting 52

Sales Recruiting SaaS Outsourced Development Content Marketing 52

SmartKarrot

APRIL 13, 2020

The Atlassian Corporation has reached billions in revenue even without an enterprise sales team, all by creating user-friendly software development, team collaboration, project management tools including JIRA and Confluence. With a market capitalization of over $117.8 In 7 years, this product has accounted for a valuation of $1.1

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. They used the competitive advantage of recruiting out of the Midwest, where they knew the markets and the people better. There’s also a cultural element.

Sales Recruiting 292

Sales Recruiting AI Search B2B Sales Hiring 292

SaaStr

JUNE 4, 2019

Here’s a little bit of my marketing experience, but I need to back up a little bit and go off slide to tell you about my pre-marketing experience. I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. So, they’re a B2B piece.

Sales Recruiting 231

Sales Recruiting Scale Underperforming Technical Team Pricing 231

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. So now, you’ll be able to go upstairs and you’ll hear the honest stories, right, of how a marketing leader, the CMO, works with the CCO. You just don’t know when.

Sales Hiring 244

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 244

Chart Mogul

SEPTEMBER 19, 2019

But sales is the one thing founders cannot oversee — without it your startup will die. But the one thing you must think about is sales. Without sales, your startup dies. Yet, sales is all too often a dirty word. They go for the sale without caring about what the customer needs in the first place. Coach regularly.

Sales Hiring 93

Sales Hiring Scale Sales Recruiting Startup 93

Chart Mogul

SEPTEMBER 19, 2019

But sales is the one thing founders cannot oversee — without it your startup will die. But the one thing you must think about is sales. Without sales, your startup dies. Yet, sales is all too often a dirty word. They go for the sale without caring about what the customer needs in the first place. Coach regularly.

Sales Hiring 52

Sales Hiring Scale Sales Recruiting Startup 52

OpenView Labs

DECEMBER 21, 2020

What does the future hold for B2B software? The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. Virtually all inside sales teams were forced to go remote in mid-March and haven’t been back in the office since. Events / conferences will never be the same.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

SaaStr

FEBRUARY 21, 2020

* What does David believe is the crucial step missing in B2B when it comes to finding product market fit? What is the most common mistake B2B companies make in the hunt for PMF? How does David think about scaling sales teams? How does one know when is the right time to hire your first sales reps?

Scale 219

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 219

Buffer Resources

OCTOBER 28, 2024

I find ShareASale to be a great launchpad for brands getting into affiliate marketing for the first time. You can set up affiliate signup pages to recruit partners quickly. Robust reporting features tie marketing efforts to sales outcomes. The good stuff: It has a low barrier to entry and a simple self-service interface.

Social Media 103

Social Media AI Search Marketing Business 103