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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. As software continues to “eat the world” (as Marc Andreessen famously predicted), developers have gained significant influence in purchasing decisions. They know you’re selling them a product.

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Sizing the Web3 B2B Software Market

Tom Tunguz

Just how big is the current web3 B2B SaaS total addressable market (TAM)? That implies the web3 B2B software TAM is roughly $231m in 2022 & $75m excluding Ethereum, which comprises roughly 60% of the revenue. 44% of these companies produced less than $0.5m. But a nascent mid-market does exist : 41 companies produced between $5-25m.

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Top SaaStr Posts and Videos of the Week: A16Z, Ironclad’s CEO, HubSpot’s CRO, YCombinator’s Secrets, and More!

SaaStr

5 Things That Are Working and 5 Things That Arent in B2B SaaS AI with Ironclad’s CEO and a16z #2. What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell #3. How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel #4.

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The Problem with “Small But Mighty” AI Start-Ups

SaaStr

Many of the early break out leaders in AI for B2B and otherwise have been “small but mighty teams” Honestly we’d all love it if that scaled. But what if your competitor gets the same gains, and then goes around and reinvests that output into even more great developers? So that 30 person, $100m ARR AI B2B start-up?

AI 288
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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.

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How Developer Marketing Parallels Consumer Marketing

Tom Tunguz

On the surface, B2B and B2C marketing may seem to be worlds apart. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven. Same for B2D.

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What is B2B sales?

Predictable Revenue

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. The post What is B2B sales? appeared first on Predictable Revenue.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new.

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Reinforcement: The Key to B2B Sales Rep Training

Will your B2B sales rep training program result in long-lasting sales performance improvement? Download this whitepaper – Training Reinforcement - Critical For B2B Sales Reps – to learn how to strategically develop your B2B sales training reinforcement and maximize sales rep behavior change (and your ROI).

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Key tactics for assessing the completeness, coverage, and consistency of B2B data. Critical integrations that fit directly into your sales processes and workflows.

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The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Unfortunately, most B2B companies go through the innovation journey using abstract terms and intangible metrics, such as “trying to reach product market fit.”