SaaStr
DECEMBER 10, 2024
Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. As software continues to “eat the world” (as Marc Andreessen famously predicted), developers have gained significant influence in purchasing decisions. They know you’re selling them a product.
SaaStr
MAY 23, 2025
They were two developers who had lived through the nightmare of subscription infrastructure while working at Elevate. The Problem Was Real: Apple and Google’s app stores weren’t giving developers the data they needed. ” required weeks of developer time to answer. Managing Them Will Remain a Headache.
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Tom Tunguz
DECEMBER 31, 2022
Just how big is the current web3 B2B SaaS total addressable market (TAM)? That implies the web3 B2B software TAM is roughly $231m in 2022 & $75m excluding Ethereum, which comprises roughly 60% of the revenue. 44% of these companies produced less than $0.5m. But a nascent mid-market does exist : 41 companies produced between $5-25m.
SaaStr
DECEMBER 22, 2024
5 Things That Are Working and 5 Things That Arent in B2B SaaS AI with Ironclad’s CEO and a16z #2. What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell #3. How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel #4.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.
Tom Tunguz
NOVEMBER 8, 2020
On the surface, B2B and B2C marketing may seem to be worlds apart. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. First, developer marketing is influencer and brand-driven. Same for B2D.
SaaStr
MAY 20, 2025
True Platform Flexibility : Rather than pre-built solutions, Monday.com offers building blocks that organizations can configure for any workflow, from marketing campaigns to software development and HR processes. Lessons for Growing B2B Companies What can other B2B companies learn from these successes?
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new.
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Will your B2B sales rep training program result in long-lasting sales performance improvement? Download this whitepaper – Training Reinforcement - Critical For B2B Sales Reps – to learn how to strategically develop your B2B sales training reinforcement and maximize sales rep behavior change (and your ROI).
Advertiser: ZoomInfo
After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Key tactics for assessing the completeness, coverage, and consistency of B2B data. Critical integrations that fit directly into your sales processes and workflows.
Speaker: Daniel Elizalde - Product Executive and Advisor
Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Unfortunately, most B2B companies go through the innovation journey using abstract terms and intangible metrics, such as “trying to reach product market fit.”
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