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Anna Griffin, CMO at Intercom: Hello and welcome to New at Intercom , our first virtual launch event designed to share new innovation and new possibilities with the Intercom platform. And that is what today is all about: innovation. “We Our level of investment in product and innovation sets us apart”. into B2B software.
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Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. billion acquisition.
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What does David believe is the crucial step missing in B2B when it comes to finding product market fit? What is the most common mistake B2B companies make in the hunt for PMF? I do want to dive into that because you’ve said before about the nine stage model to get a B2B company to repeatable, scalable, and profitable growth.
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