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Dear SaaStr: How Much of a Threat is AI to Traditional B2B Startups Today? Heres why AI is at least a partial threat to many B2B start-ups today, even if you aren’t 100% feeling it yet: AI is Table Stakes Now in Many Categories, And Soon Maybe In Every Category : AI is no longer a differentiator, its the baseline.
Founder-Driven AI Innovation Seema Amble, Partner at Andreessen Horowitz shared that something they’re seeing across their portfolio of founders, especially the ones launching an AI product or a standalone product is boost their founder-level engagement on the human side of AI.
AI in B2B SaaS: The Incumbent Advantage On the AI revolution in B2B software, it’s the age-old ‘startups are innovating and racing to get distribution, and the bigger companies have distribution and are racing to innovate.’ ” 2.
It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! With 200+ top AI demos and sessions from leaders like Perplexity, Google Cloud, GitHub, Rubrik and more, youll get the most comprehensive look at how AI is reshaping B2B. The SaaStr.AI
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. While your early adopters and innovators are amazing. The days of pure top-down enterprise sales are over when it comes to technical products. Beware of the left of the chasm on the chart above.
But my view has been that while AI spend is a way of innovation like we haven’t seen since mobile exploded, at the same time, there is only so much budget in the end. I see it happening a bit myself in classic B2B. And you can see it in AI Mania. Where 100x, 200x, even 300x ARR deals are the norm for the hottest deals.
The current wave of layoffs, a difficult component of the innovation boom/bust cycle, differs from the previous years’ dynamics. B2B companies have reduced headcount to a greater extent than at any time since 2020. In the last three years, B2C startups’ ratio of layoffs have dwarfed B2B layoffs. in 2021, & 6.9x
One of the hottest topics in AI for B2B is around outcome-based pricing. Most of us should innovate on product, not on pricing. I worry its the cart driving the horse. What do I mean? But at the end of the day, 99% of us have to use proven, organic price points. Thats the least friction and easiest way to close the deal.
Speaker: Daniel Elizalde - Product Executive and Advisor
Unfortunately, most B2B companies go through the innovation journey using abstract terms and intangible metrics, such as “trying to reach product market fit.” To increase your chances of success, you need to drive your team through a series of clear, actionable milestones that demonstrate you are going in the right direction.
B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. SaaS companies must implement flexible and innovative sales strategies that can weather the future. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.
At SaaStr Annual , Jamie Del Porto, Head of Account Management, shared a deep dive on how embedded finance really works for B2B companies (and beyond): The TL;DR on Embedded Finance in 2025 Embedded finance isn’t just payments anymore – it’s a massive revenue opportunity that’s transforming how SaaS companies monetize SaaS platforms (..)
In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Venture Capital is Back.
Other major SaaS events include: SaaStock (Europe-focused) Gartner Tech Growth & Innovation Conference Dreamforce (Salesforces massive event) Would you like recommendations based on your specific SaaS goals? Offers workshops, networking, and investor matchmaking for startups and enterprises.
The deep dive here: And G2’s summary here: In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on the current B2B SaaS investing landscape and what we can expect in the years ahead. Deals aren’t any better or easier to get done, but some optimism is back.
The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) VIP Networking app for B2B founders and execs attending (no service providers, sorry!)
We believe that true innovation depends on hearing from, meeting with, and listening to people with a variety of perspectives and diverse backgrounds. Be actively employed at a post-revenue B2B / AI / SaaS operating company. We provide priority to less-represented women. No agencies or service providers, sorry.
PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Mapping 9-box to the buyer’s journey and team roles.
At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth.
B2B txns moving online ??APIs APIs driving innovation ??Automation This will usher in unlimited potential for new innovation and growth in SaaS and Cloud. # Hardware is turning soft, and software is empowering innovation. B2B transactions move online. . The API universe will drive innovation across all industries
SaaStr Enterprise will take everything we’ve learned from our first two digital events into a one-day event that is structured to provide high-impact and measurable value by connecting top CEOs of B2B companies from $20M – $2B in ARR with the top CIOs, CDOs, CTOs, and CXOs driving innovation in the Cloud. Apply to Attend.
By BluLogix Team AI Billing Innovations, Usage-Based Pricing, Credits, and Prepaid Models AI Billing Needs a New Approach Unlike traditional SaaS, AI products often require real-time metering and consumption-based pricing. As AI adoption scales, we can expect even more innovative approaches to monetization.
Of course, it’s down from 2021, but there has been a tremendous amount of innovation in the last year, with a lot of that driven by AI and what’s possible. With a platform shift with AI and a lot of capital and innovation in the market, who knows what’s to come? For B2B Generative AI Apps, Is Less More? Is less more?
We believe that true innovation depends on hearing from, meeting with, and listening to people with a variety of perspectives and diverse backgrounds. Last year, our incredible community helped us make SaaStr Europa and SaaStr Annual 2022 a more inclusive event with over +1,000 participants to our Equality, Diversity, and Inclusion programs.
Tips: to manage OKRs, and KPIs with ease with Kashinath Kadaba Shrish, Cofounder & CTO at Fitbots Leveraging new age AI technologies(GPT and NLP) to increase Organic Traffic using Scalenut with Saurabh Wadhawan, CoFounder at Scalenut What are the best marketing channels for SaaS B2B businesses?
SaaStr Enterprise is a flagship SaaStr digital event on May 26 + 27 where the top executives and leaders driving innovation in the Cloud share their playbooks on scaling your business to market and sell to the enterprise. 500 CXOs exploring emerging trends and cloud innovation. 500 CXOs exploring emerging trends and cloud innovation.
Classic B2B SaaS Last Year vs. Summer ‘24 Where are we today? If there is no innovation and you’ve maxed out your existing TAM, you’ll start slowing down. Now, two conflicting things are happening: consolidation and innovation, and it’s important to keep an eye on both. That’s a much bigger value potential for AI.
We believe that true innovation depends on hearing from, meeting with, and listening to people with a variety of perspectives and diverse backgrounds. Be an employee at a post-revenue B2B or SaaS operating company. Our core goals and values at SaaStr include: Putting on the most inclusive events in the industry and.
There is an “AI Innovation Pause” in B2B SaaS AI overall is one of the greatest forces of nature we’ve seen in technology and software. AI is an unstoppable force but we may see the innovation side take a partial pause in 2024. Seat contractions and app layoffs are behind us.
B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.
B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.
4: “ What’s Really Working in B2B AI: 5 Things That Are Actually Working and 5 Things That Aren’t in SaaS AI with Ironclad’s CEO “ Legal is one of the areas that has exploded in innovation with AI. Ironclad is already at nine-figures in ARR and early to AI.
DemandScience is a leader in global buyer intelligence, accelerating demand generation for the world’s largest software, technology and B2B companies. Our vision is a world where everyone has the power to innovate without limits. Join these incredible companies to experience all the value of SaaStr!
“How To Innovate Faster with Community: Insights From GitLab CEO Sid Sijbrandij” A great session from GitLab’s CEO and founder on how to really use community to build and scale. #2. 10. “SaaStr Annual 2022: 5 Critical and Company-Altering Learnings from B2B Startups | Y Combinator.”
B2B buyers are heavily targeted by solution sellers. Driving innovation and creativity in business development. Several top B2B companies offer robust customer referral programs with surprise rewards. B2B companies are offering in-home experiential programs with expert-led consumption including wine, chocolate, coffee or cheese.
5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator : Anu Hariharan , Managing Director at Y Combinator, will share key learnings from top B2B startups and how these pivotal lessons help founders build in any sector. Today’s economic headwinds will hasten the arrival of a new era in B2B sales.
We believe that true innovation depends on hearing from, meeting with, and listening to people with a variety of perspectives and diverse backgrounds. Our core goals and values at SaaStr include: Putting on the most inclusive events in the industry and Being as inclusive a community as possible.
Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. Once you have this, it’s important to turn innovation into execution. They like to do what they do best; innovate. Managers differ from leaders.
“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Harpinder Singh, Partner at Innovation Endeavors. Check that out here. This week we’re focusing on Peter Specht, Partner at Creandum! #1.
In the case of a B2B SaaS company, your Go To Market model outlines the way in which you acquire customers. Zenefits is a great example of business model innovation. If you’re planning on taking the same approach they are, think about if there’s an opportunity to innovate and change your Go To Market model.
He leverages his 14+ years of experience in B2B SaaS sales, go-to-market strategy, and revenue leadership to provide value-added solutions for our clients and drive growth for our company. He is passionate about supporting the SaaS ecosystem and empowering entrepreneurs and innovators.
There’s a lot that B2B companies can learn from these consumer-facing companies. “Employees today expect the same level of instant gratification and convenience from their B2B software that they do in their personal life.” Think about how you want to solve problems in innovative ways.
When you’re bringing an innovative product to fruition, it requires a business model that’s built for it specifically. 3 B2B products must be built to scale on micro level. B2B products frequently are adopted company-wide because an individual discovered it, experienced success, and shared it with their team and beyond.
“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Many of the companies in this latter category now have the opportunity, not to mention the urgency, to leverage AI techniques to further their innovation. Check that out here.
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