SaaStr

APRIL 2, 2019

The third one, a good example is, B2B SaaS companies that start by focusing on small businesses or mid-market, and then expand up to enterprise. Then, when you actually start hiring, you’re going to be interviewing. Interviewing is hard, it’s really hard to assess people in that kind of setting.

Scale 248

Scale Sales Hiring Scaling Strategy 248

Chart Mogul

JUNE 9, 2021

His first tech startup was called MyCase, a SaaS product that, “keeps all of your important case details — documents, contacts, calendars, emails, tasks, invoices — in a single, organized location.” Matt’s first SaaS success led to more and after some experimentation in B2C, he decided to start another B2B legal tech company, Lawmatics.

Payment Features 101

Payment Features Strategy Entrepreneurship B2C 101

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

FastSpring

SEPTEMBER 16, 2022

But allowing that pattern to continue can deprive us of the ability to improve our B2B business in a way that will directly help your business — and helping online businesses succeed is a priority for us. We provide a service; you make money; repeat on autopilot. Strengthening Customer Relationships. Join the Global SaaS Leaders Community.

SaaS Payments 148

SaaS Payments Payment Solutions Merchant Services Software Review 148

Intercom, Inc.

OCTOBER 29, 2019

You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs. Your variables should also reflect meaningful customer differences.

Business 184

Business B2C Scale Headcount 184

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

User Pilot

FEBRUARY 27, 2025

This is especially true for B2B businesses where sales cycles can take months (making customer acquisition even more expensive). So if the user reaches the limit of invoices it can create per month, then the app would prompt them to upgrade their plan to access unlimited invoices. Adding an upgrade prompt with Userpilot.

Revenue 52

Revenue Scale Payment Features Systems Review 52

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. So, thanks man.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Andreessen Horowitz

APRIL 23, 2024

They also talked about the difficulties — and potential advantages — of selling into small businesses, taking alternative approaches to interviewing candidates, and the importance of keeping culture a vital part of a company as it scales. For both of you, subscription is a smaller-to-no piece of the story.

Payments 110

Payments Forecasting Payment Services Sales Hiring 110

SaaStr

APRIL 7, 2022

If you’re handling multiple invoices from different customers that come in different formats, you can keep hiring more finance people or you can have robots augment your finance people. Any one employee, and you’re required to have at least three interviews, can say no and there’s no exceptions asked.

Sales Hiring 274

Sales Hiring Scale Sales Recruiting Outsourcing Services 274

FastSpring

APRIL 4, 2024

In this episode of Growth Stage, we interview John, Chief Sales Officer of Demandbase , about his adventures solving exponential growth puzzles within organizations like Canva and others using both PLG and sales-led growth motions. Podcast Full Interview: Audio Listen online or find it on more podcast services. Jump to video.

Scale 157

Scale Sales Payment Methods Merchant Services 157

User Pilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. User interviews : One-on-one conversations with users to gain deeper insights into their motivations, challenges, and goals—uncovering nuanced information that quantitative data alone might miss. Proto-persona example.

Technical Review 105

Technical Review Software Review Market Research Interviewing 105

Intercom, Inc.

JANUARY 5, 2022

You can also read the full transcript of the interview, which has been lightly edited for clarity, below. Security on auto-pilot. It’s how I actually landed that job working on the Space Shuttle Program – I brought a portfolio into my job interviews to help me stand out and prove my skills beyond just GPA. Are you tense?

Scale 211

Scale Software Review compliance Technical Review 211

ProfitWell

AUGUST 18, 2020

As more companies move to SaaS and subscription-based models of revenue, this old paradigm is crumbling. The shift to the customer-first paradigm has happened quickly in SaaS and subscription-based economy. As a new, and in some ways, more preferred revenue model, new players are entering the SaaS and subscription market every day.

SaaS Payments 111

SaaS Payments Payment Methods Outsourced Development Underperforming Technical Team 111

Blulogix

FEBRUARY 13, 2024

This blog post explores effective techniques for identifying what your customers truly value and how to align your subscription offerings with these expectations, ensuring your services resonate deeply with your audience. Engage in Direct Feedback: Regularly solicit feedback from your subscribers through surveys, interviews, and focus groups.

Subscription 52

Subscription Payment Features Marketplace as a Service B2B 52

Valuize Consulting

APRIL 20, 2022

Optimize Your Customer Data Model For The Modern Subscription Economy. In this interview, David delves into the what, why and how of bad customer data and shares impactful advice to help you upgrade your approach to customer data management and analysis. Q: Many technology enterprises suffer from “bad” customer data.

Government 52

Government Interviewing Customer Success Data 52

Unbounce

SEPTEMBER 16, 2021

On average, 52% of B2B PPC ads point to their homepage instead of a landing page. As a B2B company, Deel is less likely to be targeting the persona shown in this image. Word of mouth recommendations from industry friends carries a lot of weight in the B2B world. Well done, Facet. Excitement and interest sustained.).

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

CustomerSuccessBox

JUNE 8, 2021

Exposure to subscription- and renewal-based business processes, upselling, or cross-selling as well as deep knowledge of and experience in implementing Customer Success best practices. Questions to ask in the interview for selecting Director of Customer Success.

VP of Engineering 52

VP of Engineering Interviewing Customer Success Sales Recruiting 52

GetUplift

NOVEMBER 29, 2021

There are many ways to do customer research, but the strategies that will help you create killer blog post ideas are review mining, social listening, customer interviews, and surveys. I once worked with a client who wouldn’t approve of me doing customer interviews. Customer Interviews. Who Should You Interview?

Social Media 111

Social Media Interviewing Sales Hiring Content Marketing 111

FastSpring

AUGUST 2, 2023

Now as a successful international business, TestDome has been with FastSpring through all of it, and even when other payment platforms launched intriguing new products, Mario never saw a good reason to leave FastSpring. This started making a problem for us, because people would get confused,” Mario explained. Read how Walls.io

Payment Solutions 148

Payment Solutions Payment Methods Merchant Services AI Search 148

ProfitWell

SEPTEMBER 3, 2020

Today, we're taking a look into the future.the future of subscriptions. Listen wherever you get podcasts: The future is subscription. Here at ProfitWell, we fully believe in the future is subscription. Tien is the CEO of Zuora —a leading company in the subscription economy (a term coined by them). The subscription impact.

Subscription 74

Subscription Payment Features B2B Innovation 74

Sales Hacker

FEBRUARY 3, 2021

There is no universal playbook for B2B sales. Do a preliminary interview, and assess what kind of solution your prospect is looking for and which features they value the most. B2B is all about money, so purely emotional arguments don’t work here. How to Pitch a Complicated Product. Don’t sell the product from A to Z.

Technical Review 120

Technical Review SaaS Sales Hiring Software Review 120

User Pilot

MAY 8, 2024

You can identify needs through surveys , interviews, social listening, competitor analysis, user behavior analysis , and customer journey mapping. In the B2B SaaS context, these needs normally revolve around solving particular business problems, improving operational efficiency, or gaining a competitive advantage. Userpilot webinars.

SaaS Payments 105

SaaS Payments Payment Solutions Payment Services Payments 105

Andreessen Horowitz

JUNE 6, 2024

A strong multiproduct strategy is a cornerstone of a credible growth story for any scaling B2B company. Your company might monetize your first product through subscriptions, but your second product might mark a move into a market where customers generally prefer to be billed by usage.

Pricing 97

Pricing Scale Generative AI Customer Support 97

Buffer Resources

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.  I landed several interviews thanks to the service and would highly recommend it to those looking for a new opportunity. 

Technical Review 133

Technical Review Systems Review Sales Recruiting AI Search 133

FastSpring

AUGUST 3, 2022

Another place to get fresher takes are industry thought leader interviews and posts. Note: FastSpring can manage the complexities of billing, subscription, tax management, and more on your behalf, allowing you to focus on improving your product and customer relationships. And they’re able to prove that value.

Scale 146

Scale Revenue Sales Compensation 146

Valuize Consulting

AUGUST 2, 2021

The subscription model has exploded in the last decade and fundamentally changed how software companies operate, measure success metrics and engage with customers. To put this into context , I spoke with visionary leader and Valuize’s new Industry Principal: B2B Technology , Kevin Meeks.

VP of Engineering 52

VP of Engineering Interviewing Metrics Scale 52

Valuize Consulting

FEBRUARY 8, 2022

The economic lifeblood of leading recurring revenue organizations is shared value and accountability. In the modern subscription economy, there’s no escaping shared responsibility for customer value management because the vendor-customer relationship is interdependent and inextricably linked.

Interviewing 52

Interviewing Healthcare Enterprise Technology 52

ChurnZero

JULY 22, 2022

I recommend you interview customers. I’m going to interview their customers to find out what they did to get off that legacy system so we can bake that into the customer journey. I’m going to interview their customers to find out what they did to get off that legacy system so we can bake that into the customer journey.

Scale 98

Scale Onboarding Scaling Underperforming Technical Team 98

Natalia Luneva

JUNE 2, 2021

I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; . Take some of the formality away from typical webinars in the B2B SaaS space and have more engaging discussions with professional substance and applicable takeaways. . First, it promoted lead generation.

Scale 105

Scale SaaS compliance Education 105

User Pilot

APRIL 8, 2024

The self-service model enables users to buy (or cancel) the subscription, implement the product, learn how to use it, and access support without talking to customer services teams. Bottom-up SaaS is a growth strategy used by B2B SaaS companies that focuses on individual users or teams to drive customer acquisition.

Strategy 100

Strategy Business SaaS Customer Lifetime Value 100

User Pilot

JULY 28, 2024

Average lengths for a free trial range between one week to two months but B2B SaaS companies typically fall in the 14 to 30-day range. Free trials are very common in SaaS companies, where users want to see the outright benefits before investing in month-long subscriptions. How does a free trial work? Funnel analysis in Userpilot.

SaaS Payments 98

SaaS Payments Payment Methods Payment Services SaaS 98

Navint

FEBRUARY 20, 2019

I’m excited to be a part of the team and to be able to use my knowledge to help clients expand their recurring revenue businesses. (To To read more about Sean’s background from this interview, click here.). Q: Being in and around the recurring revenue space for so long, why join Navint?

Payments 53

Payments Technology Scale Revenue 53

FastSpring

APRIL 13, 2023

But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. And that’s really hard for sellers on the b2b side to communicate.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

Chart Mogul

DECEMBER 18, 2018

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups — First Round Review interviewing Tyler Gaffney. 6 key lessons on how B2B SaaS startups can succeed in hyper-competitive markets — Steli Efti, Close.io. 🚀 SaaS Roundup #115: The end of the subscription era? Claudiu Murariu, InnerTrends.

Growth Hacking 74

Growth Hacking SaaS Systems Review Pricing 74

Chart Mogul

JANUARY 16, 2020

Take this example from subscription box service, The Beard Club: Source. Naturally, the reason why customers want to use a subscription service like this one is convenience. There’s a much longer purchase cycle for B2B and SaaS buyers. Buzzsumo has really gone the extra mile by publishing interviews with their top clients.

Social Media 111

Social Media Software Review Sales Customer Lifetime Value 111

FastSpring

JANUARY 8, 2019

Business to business (B2B). Refers to the ability of a recurring billing solution to manage the process and communication surrounding expired payments, failed payments, and renewals. FastSpring enables global subscriptions and payments for thousands of software businesses around the world. Recurring billing.

Payment Methods 84

Payment Methods Merchant Services Payment Services Outsourcing Services 84