B2B Leadership Underperforming Technical Team 
SaaStr
MARCH 12, 2025
So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You assembled a talented team, built an amazing product, and established a growing SaaS business.
SaaStr
JULY 10, 2021
So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. What makes you feel that you need to level up your management, set up your first management team?
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SaaStr
JANUARY 14, 2020
We all know and could name several successful B2C and B2B companies. My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. So, let me walk you through that. We said, “Well, we think we can do that.
SaaStr
OCTOBER 10, 2022
From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. It’s estimated that only 35% of sales reps at US-based B2B tech firms are achieving their quotas. Create dynamic alignment on goals. Beyond that, it models a specific way of working together for the entire company to adopt.
Intercom, Inc.
DECEMBER 4, 2019
More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 2 First-mover disadvantage.
ChurnZero
OCTOBER 25, 2024
There are so many questions to answer when considering how to scale a customer success team. What about team leads? When do I split my one team into two teams? How do I split one team into two? And I know you want to scale your customer success team in the right way. I know it’s a lot of pressure.
SaaStr
OCTOBER 4, 2024
They built one platform that does it all, but also made it simple so that these small businesses they wanted to serve, could actually use it to grow revenue without needing a developer that they didn’t have. This is more normal in consumer land, but in the B2B / SaaS world, we forget that using software should be fun, not a grind.
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