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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. ” required weeks of developer time to answer.

Payments 277
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The Top 10 Strategies Toast’s CRO Uses to Crush Quotas

SaaStr

Top 10 Strategies Toasts CRO Uses to Crush Sales Quotas So a little while ago Toasts CRO Jonathan Vassil joined Sam Blond on SaaStr CRO Confidential on how Toast built one of the strongest but toughest rocketship in sales: a lower gross margin, lower ACV ($10k), sales-led SMB sales motion. 5 Interesting Learnings from Toast at $1.1

Strategy 140
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Reducing Costs and Increasing Revenue with Integrated Payments

USIO

Managing payments efficiently isnt just a convenienceits a necessity. For companies handling high volumes of transactions, traditional payment systems often lead to inefficiencies, hidden costs, and unnecessary complexity. Improving Cash Flow Management Delayed payments and inefficient invoicing create cash flow bottlenecks.

Payments 130
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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

ServiceTitan, the operating system for the trades, continues to scale impressively, with $772M in FY25 revenue, $800m+ ARR and a clear path to $1B ARR. market cap (12x ARR) This is what a 12x ARR vertical B2B leader looks like today. market cap (12x ARR) This is what a 12x ARR vertical B2B leader looks like today. Thats rare.

Payments 144
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Embedded Payments explained: Everything software companies need to know

Payrix

In a market shaped by fierce competition, emerging technologies, and dominating customer expectations, B2B software companies have evaluated many angles of differentiation to keep the attention of their customers. Among the most recent strategies proving successful for software companies is Embedded Payments.

Payments 147
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B2B Lead Generation: 8 Proven Strategies From My 20-Year Sales Career

FastSpring

B2B lead generation is more than just presenting prospects with fancy features and benefits. For example, not long ago, we were migrating the subscriptions of a new customer into our system. A Simple Solution: We Called Each of Their Customers. It was a low-tech solution, but it was effective. Note: FastSpring is the No.

B2B 148
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How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

In the case of a B2B SaaS company, your Go To Market model outlines the way in which you acquire customers. The best way to illustrate what I mean is by examples, and I’ve used the email marketing software category to illustrate some of the different models taken by different companies in the space. What is a Go To Market model?

Scale 192