Remove B2B Remove Payments Remove Sales Hiring
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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. They didn’t initially envision being a large Enterprise sales organization. Let’s first start with how Cloudinary came to be.

Scale 317
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Thanks to Demandwell, Rattle, Panther, Chargebee, and Globalization Partners for Sponsoring SaaStr Annual!

SaaStr

They help B2B SaaS marketers turn organic search into a source of repeatable revenue through software and coaching. Rattle is building a magical combination between Salesforce and Slack that lets the sales team track and update Salesforce all while sitting in Slack. Demandwell is redefining the space to drive results.

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What’s New At WorkOS and What It Takes To Be “Enterprise-Ready” in SaaS with WorkOS CEO and Founder Michael Grinich

SaaStr

Who Is WorkOS and What Do They Have To Do With Enterprise Readiness WorkOS is a developer platform designed to make it really easy to become “Enterprise ready.” When you actually sell to the Enterprise customers, you need to go into their systems and integrate with whatever they’re using,” says Grinich. Go Enterprise early.

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

It’s hard to know when you’re ready to hire a sales team — and the consequences can make or break your startup. Perhaps not surprisingly, about 40% of new companies go out of business because they run out of cash or fail to raise capital, reports CB Insights. How do you know you’re ready to hire a sales team?

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Unleash the power of payments: Expert marketing tips for software companies | Episode 41

Payrix

In the fast-evolving world of software, Embedded Payments have emerged as a crucial element for software companies aiming to grow their business, enhance customer experiences, and streamline transactions for consumers. Businesses today expect seamless transactions, both for themselves and their customers.

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How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. We had great sales & marketing teams and growth definitely did happen, but it just seemed a lot more difficult. What is a Go To Market model?

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A Detailed Comparison of Stripe vs. Paddle vs. FastSpring (With Reviews)

FastSpring

To help you choose between Stripe vs. Paddle vs. FastSpring, this guide compares: What areas of the payment lifecycle each one provides a solution for (e.g., payment processing, gathering and remitting taxes, and subscription management) and what additional software you’ll need to add to your tech stack.