SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. That ties to our overall rough sales cycle data here: Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles? You can grab it here. In general, the report ties to what were seeing everywhere in SaaS. Were ending the year in general with stronger growth that the prior year.

Scale 284

Scale Benchmarks B2B Enterprise 284

SaaStr

FEBRUARY 5, 2025

PagerDuty was one of the more disruptive B2B apps when it lauched. International Revenue is 28% About in the middle for B2B. #5. But like many in B2B that saw a “downturn”, that downturn mostly ended in Q3’24 or so. We all used some sort of tool for website monitoring, but the O.G. As has PagerDuty.

SMB 275

SMB B2B Enterprise Scale 275

SaaStr

APRIL 2, 2025

It’s one of the fastest-changing spaces in B2B. Modest Reacceleration Past Two Quarters Sometime in Q3’24 might have been the end of the “downturn” in many B2B categories, per HubSpot and also here per Freshworks. 50% of revenue is now from $50k+ customers, and 90% from $5k+ customers. #5.

Scale 263

Scale AI SMB B2B 263

Predictable Revenue

JULY 11, 2022

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. The post What is B2B sales? appeared first on Predictable Revenue.

B2B 264

B2B Sales B2C Trends 264

SaaStr

APRIL 11, 2020

Some of you won’t be able to grow revenue at all for now. Grow something that matters, so that when we pull out of this, you’ll grow revenue again, and maybe even faster than before. What can you grow besides revenue? You may be able to grow them a lot faster right now, even if the revenue lags. Grow presence.

Revenue 358

Revenue Healthcare B2B Branding 358

SaaStr

DECEMBER 27, 2024

Our revenue team went on to be the CROs of Brex, Rippling ,Gong, so many SaaS leaders, like 10 of them. AI in B2B SaaS: The Incumbent Advantage On the AI revolution in B2B software, it’s the age-old ‘startups are innovating and racing to get distribution, and the bigger companies have distribution and are racing to innovate.’

AI 284

AI Marketing SaaS Interviewing 284

SaaStr

MAY 28, 2025

So we’ve just had 2 more B2B IPOs that aren’t 100% “traditional” SaaS per se, but still great B2B software leaders to learn from: MNTN and Hinge Health. Both big revenues, but somewhat smaller than the last group of Rubrik + Klaviyo that were bigger. Importantly, though, both are growing at ~50% YoY.

Technical Review 181

Technical Review Software Review Cybersecurity Advertising 181

USIO

MARCH 7, 2025

Integrated payment solutions offer a streamlined approach, helping businesses cut costs while boosting revenue. How Integrated Payments Drive Revenue Growth Enhancing Customer Experience A seamless, frictionless payment process improves customer satisfaction and retention.

Payments 130

Payments SaaS Payments Payment Solutions Payment Services 130

SaaStr

JANUARY 20, 2025

The platforms that move first are seeing 70%+ revenue uplifts and dramatically improved retention. But the window for being early won’t last forever. Embedded finance isn’t just a feature – it’s becoming a core part of how the best SaaS companies monetize and retain customers.

Payments 246

Payments Finance Payment Services SaaS Payments 246

Predictable Revenue

JANUARY 26, 2023

Michael Gaudet joins the Predictable Revenue podcast to discuss the best B2B growth channels for $50k+ CAC levels and how to use them to drive pipeline revenue. The post B2B Growth Channels Available for Each CAC Level Part 3 appeared first on Predictable Revenue.

B2B 52

B2B Revenue Development Sales 52

SaaStr

JUNE 26, 2023

Some examples: HubSpot gets 54% of its revenue from outside the U.S. Asana gets 39% of its revenue from outside the U.S. Monday gets 47% of its revenue from outside the U.S. Zendesk gets 49% of its revenue from outside the U.S., and 28% from Europe/EMEA So as you can see, the leaders in B2B SaaS are very international.

Sales Hiring 353

Sales Hiring Revenue SaaS Scale 353

SaaStr

JUNE 29, 2023

So YCombinator put out a list of its largest success stories not by valuations (as they’ve done in the past) — but by revenues. So when sliced by revenue, what can we learn? That 50% of the top YC companies of all time by revenue are B2B/SaaS: Yes, B2C companies still often get more attention. But revenues?

B2B 261

B2B B2C SaaS Revenue 261

Predictable Revenue

MAY 16, 2022

The post Cold Calling Scripts to Maximize B2B Sales appeared first on Predictable Revenue. These cold call script templates will help you craft an outbound sales conversation that feels natural, engages prospects, and wins more sales.

B2B 262

B2B Sales Engagement Revenue 262

SaaStr

FEBRUARY 7, 2025

Before Customer.io, Jason built and scaled marketing teams at several B2B SaaS companies, with a focus on customer engagement and revenue operations. Personalization = Revenue : Companies seeing the biggest gains are going way beyond basic mail merge fields. The bar for B2B SaaS engagement is rising fast. The Customer.io

Scale 271

Scale SaaS B2B Scaling 271

Predictable Revenue

NOVEMBER 9, 2022

Michael Gaudet joins the Predictable Revenue podcast to discuss the best B2B growth channels for different CAC levels and how to use them to drive pipeline revenue. The post B2B Growth Channels Available for Each CAC Level Part 1 appeared first on Predictable Revenue.

B2B 246

B2B Revenue Development Sales 246

SaaStr

MAY 30, 2024

Dear SaaStr: Should We Introduce Freemium in Our B2B SaaS Startup to Boost Growth? Lucid Software: How 10 Million Freemium Users Built Our Enterprise Sales (Video + Transcript) | SaaStr View original question on quora The post Dear SaaStr: Should We Introduce Freemium in Our B2B SaaS Startup to Boost Growth? Probably not.

B2B 301

B2B Startup SaaS Onboarding 301

SaaStr

MARCH 15, 2025

It’s live on SaaStr.com itself and you can also access it here and talk to AI Jason about any of 1000s and 1000s of B2B, sales, SaaS, VC, etc. “How Revenue Multiples Really Fall After Each VC Round.” So we’ve rolled out an AI which is pretty epic. “The Era of the SaaS Decacorn is Here.”

Sales Hiring 258

Sales Hiring AI Scale Compensation 258

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. What are we trying to achieve with this revenue play?

Enterprise 291

Enterprise B2B Scale SMB 291

SaaStr

MAY 3, 2025

Theyll focus on driving net revenue retention and building a scalable CS function. Usually in B2B, the workflows just start to get pretty myriad and complex. Product : You really need a hands-on VP of Product by this point in most B2B products. AI can’t do it all. And the technical debt grows.

Sales Hiring 234

Sales Hiring Part-Time VPE CTO Hire Scale 234

SaaStr

APRIL 28, 2025

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. In B2B, the transformation will eliminate the frustrating experience of being bounced between departments.

AI 237

AI Underperforming Technical Team Sales Technical Review 237

SaaStr

JANUARY 17, 2025

Our sponsors at our flagship event just plain get the most revenue, the most contacts, the highest quality and highest volume of leads: Screenshot Field marketing and events are a pain. And that’s why at the end of the day, as most B2B vendors scale and scale up their field marketing budgets, they tend to pursue one of two strategies.

Scale 293

Scale Marketing Travel B2B 293

SaaStr

MAY 21, 2025

So there’s the 10x ARR club … hard enough today in B2B and SaaS for public companies. By far the most highly valued B2B software company. For context, the Rule of 40 is a benchmark for SaaS companies that adds revenue growth rate and profit margin, with 40% considered healthy. And then there is Palantir.

Artificial Intelligence 150

Artificial Intelligence Government AI Benchmarks 150

SaaStr

MAY 10, 2025

Its the ultimate showcase of how AI is transforming B2B. Explore demos booths from 150+ sponsors and partners showcasing the latest AI, B2B and SaaS tools and solutions! Meet Your B2B Heroes! Watch live demos and see cutting-edge AI applications in B2B. We’ll even do a deep dive on how SaaStr’s own AI works!

AI 195

AI B2B Startup Interviewing 195

Chart Mogul

OCTOBER 30, 2024

So naturally, when I was given the opportunity to host a group discussion at SaaStr Annual in San Mateo this year, I jumped at the chance to ask five Customer Success and revenue leaders their top tip for building a successful Account Management function or improving customer retention.

Management 105

Management B2B SaaS Scale 105

SaaStr

MARCH 7, 2025

It begs the question: is the sales and revenue acceleration space back? But while its the best of times for many new, disruptive players in AI in B2B, its a bit early to see how big a boost it gives overall to the revenue management. Disrupt yourself with AI in SaaS and B2B. But early signs are encouraging.

Engagement 211

Engagement Sales AI B2B 211

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) VIP Networking app for B2B founders and execs attending (no service providers, sorry!)

Sales Recruiting 180

Sales Recruiting Scale CTO Hire Sales Hiring 180

SaaStr

FEBRUARY 21, 2025

The event is known for its focused content on SaaS growth strategies, metrics, and best practices, making it particularly valuable for B2B SaaS companies. It’s the largest non-vendor SaaS conference in the world, typically drawing over 12,000 SaaS founders, executives, and investors.

Software 240

Software Scale Venture Capital SaaS 240

SaaStr

APRIL 14, 2025

It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! With 200+ top AI demos and sessions from leaders like Perplexity, Google Cloud, GitHub, Rubrik and more, youll get the most comprehensive look at how AI is reshaping B2B. The SaaStr.AI

VP of Engineering 192

VP of Engineering CTO Coach VPCs (Virtual Private Cloud) Scale 192

SaaStr

MAY 9, 2025

In theory, collecting upfront for annual and even multi-year contracts can be a fantastic strategy, especially in the earlier days of your B2B business when cash is tight. In those cases, its better to focus on maximizing long-term revenue rather than short-term cash. But be careful in smaller ones, and where it’s not natural.

Payments 167

Payments Churn B2B Branding 167

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. This is more normal in consumer land, but in the B2B / SaaS world, we forget that using software should be fun, not a grind.

Revenue 307

Revenue Scale Underperforming Technical Team Sales Hiring 307