Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Today with Empire Selling he’s helping B2B companies drive revenue and deepen customer relationships through digital and social selling training.

Social Media 186

Social Media Scale Sales Hiring Sales Recruiting 186

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media 143

Social Media Marketing B2C B2B 143

SaaStr

AUGUST 21, 2020

A lot of immature language from the CEO, especially on social media. This I’ve found to be a big flag in B2B/SaaS. Inclusing on social media, etc. CEOs that act immature on social media I’ve found often don’t go that far. In B2B/SaaS, the best CEOs are always close to the customers.

Social Media 336

Social Media B2B Investment Scaling 336

Buffer Resources

SEPTEMBER 26, 2024

Social media changes more rapidly than the weather in the mountains. There’s a new feature, a unique best practice, or even a new social media site just around the corner. Plenty of newsletters provide social media platform updates, and others offer advice on social media success.

Social Media 119

Social Media Marketing Interviewing Leadership 119

Buffer Resources

MARCH 7, 2024

These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. That’s the old playbook.

Social Media 132

Social Media Sales Recruiting Merchant Services AI Search 132

Unbounce

DECEMBER 2, 2021

There’s no denyin’ social media is a powerful tool you can use to increase brand awareness and connect with your target audience, but the pandemic has taken this to a whole new level. Social media use during the pandemic has gone “way, way up”. Users seek out different social media channels to fulfill specific needs.

Social Media 145

Social Media Branding Strategy Communication 145

Trint

FEBRUARY 16, 2021

It’s not just social media stars and influencers that have tapped into the popular content form; it’s also become a powerful B2B marketing tool. Social media video captions tend to be open captions to make the content as accessible as possible. What’s the value in posting your videos to social media?

Social Media 130

Social Media Software Review Branding Mobile 130

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 140

Social Media Entertainment Trends Branding 140

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 140

Social Media Entertainment Trends Branding 140

Buffer Resources

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Social Media 113

Social Media Management Software Review Pricing 113

Neil Patel

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 143

Social Media Advertising Mobile Technical Review 143

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. At Intercom, we’re all about making internet business personal, and social media happens to be a big part of that. Foundations of social moderation and conversation. What did we learn?

Social Media 118

Social Media Engagement Scale Branding 118

Tom Tunguz

JANUARY 12, 2023

Plus, images garner more interest across social media. It would be hard to entrust a B2B content marketing program to these systems. I’d like to have a hero image atop each blog post. Readers dwell for a few seconds longer on blog posts with images. Here are the results. Rather, they have been fed art.

B2B 200

B2B AI Social Media Generative AI 200

SaaStr

SEPTEMBER 24, 2024

So many on social media are lamenting how much harder it is to raise venture funding today than it used to be. First, the bar to get venture-funded in B2B / SaaS has basically always been the same my entire career. First, the bar to get venture-funded in B2B / SaaS has basically always been the same my entire career.

Social Media 315

Social Media Business Model B2B SaaS 315

Buffer Resources

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar.

Branding 125

Branding Social Media B2C Engagement 125

SaaStr

DECEMBER 7, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. The company provides a platform for brand and audience protection via social media comment moderating. Kicking us off is Jay Levy, Managing Partner at Zelkova Ventures. #1.

Development Team Review 301

Development Team Review Technical Review Management Social Media 301

Buffer Resources

AUGUST 6, 2024

This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog.    Thought leadership works because, these days, customers want to hear directly from the source.

Social Media 115

Social Media Business Leadership Sales Hiring 115

SaaStr

MAY 1, 2021

Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. A Different Way to Approach Enterprise Leads .

Enterprise 316

Enterprise Scale B2C SaaS 316

SaaStr

AUGUST 27, 2024

In a B2B space, you can get strong overlap, so you want your product strategy to play into that so you aren’t throwing away demand. 2 Growth Channel: Social At Rupa, they built social primarily for social proof. Social media can play a vital role in building trust.

Scale 290

Scale AI Search Sales Hiring Social Media 290

SaaStr

JANUARY 29, 2022

Far more folks find our content on social media than directly from our blog. This is interesting and something most of you may know, but social media services that just recycle content as new posts don’t seem to perform very well anymore. Social media recycling engines aren’t what they once were.

Social Media 289

Social Media AI Search Scaling Engagement 289

SaaStr

JANUARY 9, 2023

The state of B2B SaaS. We discovered this by first analyzing the changes in the B2B SaaS industry, which stemmed from generational shifts in the following areas: B2B ecosystem. Two decades ago, B2B companies relied on a central figure in the entire company calling the shots on budget and software to invest in.

Social Media 246

Social Media B2C Marketing B2B 246

SaaStr

JULY 27, 2019

Not PR as #1, or social media impressions as #1, or webinar participants as #1. The post In B2B marketing, how do I get sales and marketing to work together? Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead/Opportunity Quota. That marketing commits to, and reports every week to, as their #1 goals.

B2B 178

B2B Marketing Sales Social Media 178

Buffer Resources

APRIL 17, 2024

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. I asked my followers what B2B companies are making the most of LinkedIn, and they delivered.

B2B 126

B2B Social Media Venture Capital Company Culture 126

Buffer Resources

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable. So: how many social media platforms should you be using?

Social Media 98

Social Media Business B2C Sales Hiring 98

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

Payment Methods 148

Payment Methods B2B Outsourcing Services Payment Services 148

SaaStr

AUGUST 19, 2023

In this session, Jason Lemkin, Founder at SaaStr, and Lloyed Lobo, Cofounder at Traction discuss the journey behind creating the world’s largest community for SaaS and Business software, where hundreds of thousands across the globe actively engage through mega conferences, events, meetups, podcasts, blogs, social media, and more.

Software 245

Software Business Social Media Government 245

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 141

B2B B2C Mobile Transportation 141

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 138

B2B Technical Advisors SaaS Payments Underperforming Technical Team 138

Incredo

NOVEMBER 28, 2019

That is not what social media is made for. Customers – also B2B – turn to social media for a more humanistic way of communication and interaction. Customers – also B2B – turn to social media for a more humanistic way of communication and interaction.

Social Media 200

Social Media SaaS Advertising B2B 200

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

B2B 106

B2B Social Media Market Research Customer Success 106

Incredo

JANUARY 14, 2020

Say you want to know how videos can help you increase the impact of your social media ads. They include too many stages or create endless email flows that delay conversion. For high-ticket B2B transactions, you might need more stages and regard your leads as MQL, SQL, opportunity, etc. Let’s jump on a free call . #4

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

Buffer Resources

MARCH 14, 2024

Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.  Playing into Internet trends Internet phenomena like trends and memes can be difficult to balance, especially for B2B companies.

B2B 125

B2B Social Media Entertainment Construction 125

Point Nine Land

MAY 11, 2023

Speed and Adaptability Will Define the B2B SaaS Winners in the Generative AI (R)evolution Smaller species tend to have shorter lifespans and faster reproductive cycles and can therefore adapt much faster to changes in the environment. Humans are a bit of an outlier because of their ability for cultural adaptation. Hope to see you there !

Generative AI 128

Generative AI AI B2B Software 128

Intercom, Inc.

AUGUST 13, 2020

Nowhere is this shift in power from brands to customers more apparent than on the internet’s favorite public playground: social media. At Sprinklr, their inside sales and community management teams have taken a different approach with social account-based marketing (ABM). million thanks to their cheeky Twitter presence.

Scale 209

Scale Branding Social Media Technical Review 209

User Pilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Qualtrics is a highly robust experience management platform.

Software Review 105

Software Review Technical Review Software B2C 105

Intercom, Inc.

MAY 7, 2019

“People are much more inclined to share opinionated content on social media” And if no one can disagree with what you’ve produced it’s not going to start a conversation either. But for B2B software with a longer sales cycle, opinionated content has the time to pay off and establish your reputation as a trusted source.

Content Marketing 222

Content Marketing Marketing Social Media B2C 222