SaaStr

FEBRUARY 7, 2023

Tips: to manage OKRs, and KPIs with ease with Kashinath Kadaba Shrish, Cofounder & CTO at Fitbots Leveraging new age AI technologies(GPT and NLP) to increase Organic Traffic using Scalenut with Saurabh Wadhawan, CoFounder at Scalenut What are the best marketing channels for SaaS B2B businesses?

VP of Engineering 298

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 298

Point Nine Land

OCTOBER 23, 2023

Jokes aside, this is listed as number 1 because we’ve yet to see a successful B2B SaaS company where one of the founders wasn’t the first person doing sales. Trying to Figure It All Out Yourself Without a Sherpa-Guide Okay, so you’re a technical or product founder. This means there needs to be regular engagement from the advisor.

Sales Hiring 124

Sales Hiring Scale Technical Advisors Technical Cofounder 124

Sales Hacker

OCTOBER 30, 2018

Trish Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. Tracy was recently named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

ProfitWell

JANUARY 10, 2020

While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). Therefore, marketing efforts will often focus on B2B communications. Again, this highlights the difference between B2C and B2B products. But selling, for example, B2B pricing software?

Marketing 94

Marketing Strategy SaaS B2C 94

FastSpring

APRIL 26, 2022

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. But is this purely anecdotal? How common is it for SaaS companies to meet this benchmark? Update Your Dunning Management System.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

Chargify

MARCH 25, 2019

A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox. The B2B subscription service field is crowded, so capitalize on those differentiating features of yours.

SaaS Payments 54

SaaS Payments Payment Methods Payment Features Subscription 54

Sales Hacker

DECEMBER 14, 2018

For example, in the reference above, Apple doesn’t technically discount their technology on Cyber Monday. For example, Peter Kazanjy , Cofounder of Atrium HQ , suggests saving on commodities but splurging when there’s a superior differentiated solution. This is reasonable and it could still be a great product. Hope it is helpful!

Software 78

Software Technical Advisors Technical Cofounder Business 78