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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Let’s start with product-led growth (PLG).

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

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CEOs of Zapier, Walkme and Dialpad: How to Build Your First Management Team (Video + Transcript)

SaaStr

So let’s take a look back to a deep dive with the CEOs on what they learned building their first senior teams: ———-. As a founder/CEO, building your first management team is something that you often lose sleep over. What makes you feel that you need to level up your management, set up your first management team?

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Thanks to Maxio, Merge, Orum, SalesIntel, and Vendr for Sponsoring SaaStr Annual 2023!

SaaStr

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. Get the Best B2B Data Available with SalesIntel.

Scale 275
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 140
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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. It’s estimated that only 35% of sales reps at US-based B2B tech firms are achieving their quotas. Create dynamic alignment on goals. Beyond that, it models a specific way of working together for the entire company to adopt.

Scale 327
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Microsoft as a Mirror - What We Can Expect for SaaS in 2023

Tom Tunguz

I’m watching public company earnings to identify early weaknesses in the software market. Expected growth across segments is muted with an average of 5% growth across these B2B categories. Microsoft’s Ability to Cross-Sell its Suite is Driving Dominance in Many Categories GitHub is now home to 100 million developers.

Azure 239