OpenView Labs

JULY 2, 2020

B2B and B2C SaaS and Subscription Report. Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. At the enterprise level, discounting SaaS contracts is expected, not optional.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

SaaStr

MARCH 1, 2019

And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. One other thing would be talent pickup.

Outsourcing Services 113

Outsourcing Services Sales Hiring CTO Hire Technical Review 113

Intercom, Inc.

DECEMBER 21, 2021

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. So I think that’s where B2C has a much higher level of impact than B2B.

VP of Engineering 118

VP of Engineering Technical Review Scale Outsourcing Services 118

Hull

JANUARY 22, 2019

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Ad tech and our B2C peers have been able to precisely profile and engage consumers for years. Since this is a post about engineering, here's the obligatory "we're hiring" plug, including growth engineers.

SaaS Payments 77

SaaS Payments Engineering Technical Advisors Payment Solutions 77

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Point Nine Land

APRIL 9, 2021

In B2B markets, which tend to be more complex than B2C ones, most investors look for teams with expertise in the given field or unique insights into the problem they are solving. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Team ???????????

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Teamgate

JANUARY 14, 2019

What we are seeing is that often there are companies with 2 co-founders, a CEO and a CTO, and marketing is often left behind. If you have some sort of budget – I’d recommend hiring someone in-house. PR works similar in both B2B and B2C. A downside is that this might be a rather junior person.

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. And I think in a large part because we as the founders of the company knew better than anyone else what those individual learners needed. So, let me walk you through that.

B2B 167

B2B B2C Scale New CTO 167

Sales Hacker

DECEMBER 10, 2024

I’m not going to claim to be the founder of Levelset, but that founding team, CTO, VP of customer experience, chief legal, our CFO, who kind of came later, but like that group, everyone stayed with the organization in executive roles the whole time. Let’s go hire somebody. I’ll hire the person.

Scale 114

Scale Sales Hiring Scaling CTO Coach 114