B2C CTO Hire SaaS 
SaaStr
OCTOBER 9, 2020
Anyhow the one thing I learned, beyond getting help screening and hiring for these positions from domain experts, is to look for Flags. For signs the prospective hire just won’t work out, no matter how strong they might look on paper. Game Developers / Folks That Have Only Done B2C. Why join a start-up? Not for start-ups.
SaaStr
JUNE 26, 2024
Last year, the message was that it’s harder, so what is the theme for many SaaS companies this year? SaaStr founder and CEO Jason Lemkin shares his take on the current SaaS landscape midway through 2024 and what might be coming next in 2025 at the opener to this year’s SaaStr Europa. Just build. It’s a rocket ship. in 12 months?
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SaaStr
AUGUST 18, 2019
Here’s my list in SaaS: Being reluctant to go up-market. A bit more here: Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS | SaaStr. A bit more here: Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS | SaaStr. Not hiring a good enough CTO. SaaS is so competitive these days.
SaaStr
JANUARY 14, 2020
We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. And I think in a large part because we as the founders of the company knew better than anyone else what those individual learners needed. Want to see more content like this?
SaaStr
NOVEMBER 21, 2019
Education has impacted both the supply of … we’re talking about the B2B SaaS entrepreneurs and the supply of investors. Maybe fifty of them are B2B SaaS. What we’ve seen is the playbook to start a B2B SaaS company has become quite obvious. 50% of our SaaS investment, out of 30, 16 has been pre-product.
OpenView Labs
JULY 2, 2020
Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.
ProfitWell
JANUARY 2, 2020
We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). Let’s dive in.
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