Remove B2C Remove Customer Lifetime Value Remove EKS (Elastic Kubernetes Service)
article thumbnail

The metrics behind Spotify’s IPO

Chart Mogul

Spotify Co-Founder & CEO Daniel Ek. Customer Churn Rate. Things are very different for B2C though. Customer Lifetime Value (LTV). First of all, how long do customers stick around on average? We can calculate customer lifetime as: 1 / customer churn rate.

Metrics 75