The metrics behind Spotify’s IPO
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MARCH 6, 2018
Spotify Co-Founder & CEO Daniel Ek. In the SaaS world, businesses generally aim to drive higher ARPA through add-ons and paid upgrades as the product matures. Things are very different for B2C though. Median gross margin for SaaS is 71% — virtually unheard of in less scalable revenue models. Customer Churn Rate.
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