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We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw the momentum increase, and we were nailing that B2C customer.
Growth is still good for them, but they had no net new customers last quarter. An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. If B2C rebounded back in 2023, that means 2025 might be a little easier for a lot of folks in classic B2B. They said they’ll only grow 17% next year. What happened?
Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Will Larson , CTO of Calm.
It’s challenging to find super high-quality folks unless you’re in B2C, where customer support is sales. Is the CTO involved in these decisions? But if you want to grow fast, you want to innovate and take care of those customers and the energy that goes into these pricing games, especially for new CROs and revenue teams.
. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.
In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. PR works similar in both B2B and B2C. This can be somewhat one-dimensional over the long term.
It’s in New York. The other thing is, I live in New Orleans. Levelset was the only venture-backed company in New Orleans. Martin Roth: [11:21] But the other thing, it’s funny, you say you can convince leadership. I remember there was this podcast. I don’t even know if it exists anymore. Bowery Capital.
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