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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. My intention today is to share a little bit about our journey as a company, my personal journey as an entrepreneur, and give you something that you can take away to apply to your own businesses. He had a sense for it. He saw something.

B2B 173
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Unleash the power of payments: Expert marketing tips for software companies | Episode 41

Payrix

In the fast-evolving world of software, Embedded Payments have emerged as a crucial element for software companies aiming to grow their business, enhance customer experiences, and streamline transactions for consumers. Embedding payments into the platform experience makes this possible for software companies to deliver on those expectations.

Payments 100
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Why We Created a Slack Community for SaaS and Software Professionals

FastSpring

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. are what we like to have in an online forum. As a business person yourself, you know how it works. Professional moderation.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Base Salary. BASHO Email. Business Development Representative. Buying Intent. Challenger Sales Model.

Scale 105
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Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

Upon joining that team, I led online marketing and user acquisition growth for about a year. There are trade-offs between the two, and clearly their method won out. There was one other person inside the company already digging into this lever, so we connected and really hit it off. We raised a $1.5-million

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

It’s been 10 years since co-founders Eoghan McCabe , Des Traynor , David Barrett , and Ciaran Lee sat in a small Dublin coffee shop and dreamed of making internet business personal, and we’re still every bit as excited. Lessons learned on leadership with Karen Peacock and Leandra Fishman. 10 years of making internet business personal.

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Planning for Volatility: Elements and Strategies CFOs Need to Succeed

OPEXEngine

The impact of the pandemic was quite dramatic as we literally lost all of our revenue from one week to the other,” said Marcus Tillmann, CFO of online travel site Trivago. “We Reese—whose career has spanned wealth management, financial services, payments, and fintech—said he viewed the CFO role as being “the champion of value creation.”