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Business to Consumer (B2C). SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships.
No Wait, of Course That Is the Single Most Important SaaS Metric by Jason Cohen, A Smart Bear The purpose of a metric is to be a tool in service of your goals, timeline, size, circumstance, even philosophy, not as a master you are thoughtlessly obligated to obey. These are not laws. How Much Should You Pay Yourself?
An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? How are you coming up with the best solutions? How do you organize your work? Start by figuring out the strategies that will bring you effective, efficient and long term growth.
especially for SMB SaaS startups. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Tom Tunguz, Venture Capitalist at Redpoint. Reseller Programs. Editor’s note.
The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen. Anne Slough. Beth Sunshine.
268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. I think I would agree with that a lot more and say probably in B2C it’s quite the opposite. Ryan Bonnici: I don’t think so.
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