This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Outside of B2C, you probably need one. Brands are even more powerful in SaaS than we ever thought — but they can also box you in a bit.
“Mastermind Masterclass: The SaaS Org Chart by Series with David Sacks” David Sacks, founder of Craft Ventures and Yammer, and ex-COO, leads us on a new Mastermind class on opening day. #2. The Top 10 will change as more folks register, but here’s the leaderboard for now: #1. It’s an epic line-up.
Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.
We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. Want to see more content like this? Join us at SaaStr Annual 2020. FULL TRANSCRIPT BELOW.
Last year, the message was that it’s harder, so what is the theme for many SaaS companies this year? SaaStr founder and CEO Jason Lemkin shares his take on the current SaaS landscape midway through 2024 and what might be coming next in 2025 at the opener to this year’s SaaStr Europa. Just build. UiPath saw a huge drop of 30%.
Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.
Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales.
Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet.
Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. Recently, the Stone Brewing Company filed a lawsuit against Keystone Light claiming their new branding—the word “stone” prominently on the front of their packaging—was confusing customers. Random number generator. Transparency goes a long way.
If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Figma made the product SaaS-based. It’s actually similar in PLG SaaS, but we don't do that well usually.
Dear SaaStr: What Are The Top 10 Things to Know Before Starting a SaaS Company? This isn’t B2C and virality won’t accelerate the process enough in the early days. You really need a great CTO, not just a good business team. You really need a great CTO, not just a good business team. True in B2C too of course.
In it, we cover the SaaS community’s most pressing questions about Artificial Intelligence (AI), pricing, efficiency, and funding. It’s challenging to find super high-quality folks unless you’re in B2C, where customer support is sales. The average public SaaS company is marching toward $400k in revenue per employee.
These “software hooks” are helping SaaS companies make the shift towards Product-Led Growth by giving users more in-app freedom and reducing the need for cumbersome support emails or calls. One such example is automatically shooting up an onboarding video for new customers. The SaaS space has become very dynamic.
Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. But first, we need to set some context (albeit from the perspective of B2B SaaS).
. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.
I used to be a CTO and operator, co-founder of a SaaS start up. And something of insight so we are New York based, global venture and equity investor. And that kind of sets the incentives and kind of you can’t get a new co-founder or a team member multiple of those to your business.
In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. What are PR peculiarities for SaaS companies? PR works similar in both B2B and B2C.
Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) They just built the first SaaS product. It’s in New York. The other thing is, I live in New Orleans. Levelset was the only venture-backed company in New Orleans. I remember there was this podcast.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content