Remove B2C Remove Payments Remove Product Marketing
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SaaS: Is B2B Revenue Better than B2C?

FastSpring

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. We talked about one of the biggest trends playing out in the software industry: the convergence of B2B and B2C. How B2B and B2C Are Converging.

B2C 148
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Product Analytics Tools 101: The Only Type Of Analytics Tools You Really Need As A Product Marketing Manager

User Pilot

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

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Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platformprocessing more than 3 million tickets each week. That company would go on to be acquired by TaskRabbit, where he helped 3x core business volume as co-head of marketing. We raised a $1.5-million

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How to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)

SaaStr

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales.

B2C 52
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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).

Scale 162
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Is Seed the new Series A? (Video + Transcript)

SaaStr

We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. I’m the founder of Blossom Capital.

New CTO 174