Remove B2C Remove Product Marketing Remove Underperforming Technical Team
article thumbnail

The ultimate marketing technology stack for 2019

Intercom, Inc.

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

article thumbnail

Is Seed the new Series A? (Video + Transcript)

SaaStr

Emilie Maret | Fellowship Team @ The Family. Our mission is to back the best product founders in Europe and yes. We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. Emilie Maret | Fellowship Team @ The Family. Join us at SaaStr Annual 2020.

New CTO 179
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

Scale 162
article thumbnail

Intercom on Product: Speeding back up when momentum drops

Intercom, Inc.

Since then, in anticipation of Intercom’s R&D plan for 2022, we started looking at our internal cadence of productivity and kicked off a project to evaluate each process from ideation to shipping. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.

article thumbnail

Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin (Pod 577)

SaaStr

We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. One, if you have good examples of companies who did both single player and multiplayer in the product that worked really well. So that’s one question.

Scale 273
article thumbnail

What is a Customer Profile Template? Steps and Examples

User Pilot

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Let’s discuss these benefits in more detail.

article thumbnail

Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. Today, Doug is a Growth Partner at Emergence Capital. It was so fun.