SaaStr

OCTOBER 22, 2019

We’ve learn a lot over the years and really we only want to hire folks that know and believe in SaaStr. And ideally, have a mix of B2C and B2B experience. This job can expand on many vectors, but job #1 is taking over ticket sales and attendance for our global events, and growing it in a founder-centric way to $10m.

Sales Hiring 36

Sales Hiring Scale Social Media B2C 36

SaaStr

AUGUST 2, 2024

Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. You get traction in the market and raise a round to build a marketing and sales team.

Scale 290

Scale Sales Hiring Sales Enterprise 290

SaaStr

MAY 25, 2020

I recently put out a call on Twitter and LinkedIn on folks’ top tip to take friction out of their sales processes. “Presumptive close in a transactional sale. “At “Help people buy how they want to buy and be as transparent as you can with pricing ” – Ken Edwards, Sales leader, Uberflip.

Sales Hiring 344

Sales Hiring Sales Outsourced Development Technical Review 344

SaaStr

JULY 27, 2022

They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. Smaller organizations don’t typically respond to the long sales cycle or constant conversations and negotiations that an enterprise needs. However, this does not mean that you should abandon sales teams.

SMB 244

SMB Sales Hiring Scale B2C 244

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: He had a friend help him hire an email marketer to send ticket emails to the events. There’s no choice. The latter has.

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

SaaStr

JULY 22, 2022

Varni weighed in from a different market perspective, particularly B2C. The economic climate has produced the perfect storm for B2C marketers, and it’s been several years in the making. From inflation to the COVID-19 pandemic to increasing regulations around critical ad channels, the challenges have been sizable for the B2C market.

B2C 290

B2C Scale Marketing Sales Hiring 290

SaaStr

JULY 20, 2019

Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Inbound or Outbound Sales? To add field sales to inside sales. There is only so much you can spend on Adwords in SaaS.

Sales Hiring 279

Sales Hiring B2C Marketing Investment 279

SaaStr

SEPTEMBER 15, 2023

Big Bet #2: Find Tomorrow’s Great Anglers — Hire Talent With A Learning Mindset In 2010 and 2011, San Francisco was the place for SaaS talent. So, if he wanted to hire customer support, it could be a biomechanical engineer. Instead of hiring for skill, he focused more on core traits like empathy, patience, and being detail-oriented.

Sales Hiring 290

Sales Hiring Scale SMB SaaS 290

SaaStr

FEBRUARY 2, 2022

And yet since it often takes a few years to get there, decay also sets in: Often, only some of the sales reps can really sell. You don’t really hire the great VPs, and so leads stall. If you feel like you are behind hiring those key VPs, you are. This isn’t B2C. The market changes, e.g. to mobile, or AI, etc.,

Scale 288

Scale Sales Hiring B2C Mobile 288

SaaStr

AUGUST 10, 2022

Originally, Miro was a B2C company, but after listening to customer feedback over the years, they realized the software was being used in a productivity-oriented capacity. The company needed to hire more leadership roles and middle management to keep up. So why did it take so long to grow so explosively?

Sales Hiring 246

Sales Hiring Scale Company Culture B2C 246

SaaStr

DECEMBER 14, 2020

“Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues. Yes, accounting will keep recognizing the revenue on an annual contract. Do monthly cross-functional (not just sales team) Lost Deals meetings. Hire more experienced talent.

Churn 362

Churn Sales Hiring Systems Review B2C 362

SaaStr

AUGUST 17, 2022

Founder of Marketo, Phil Hernandez, and Marketo’s former EVP of Sales, Bill Binch, have had decades of experience tackling precisely these issues. Consider not only how many reps you have and how many you’ll hire, but also incorporate attrition and productivity metrics that give you insight into the health of your organization.

Sales Hiring 245

Sales Hiring Sales SaaS B2C 245

Tom Tunguz

NOVEMBER 24, 2018

You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. The sales team costs real money, and the question before the company is: how do you know what quota plan to assign to the account executives? Stage 1: Management by Objectives.

Compensation 195

Compensation Sales Recruiting Sales Hiring Scale 195

SaaStr

JANUARY 21, 2022

The admin, influential decision-makers, and consumer sales reps can be the same people in a Consumer or SMB setting. For example, around two years back, Grammarly Business launched its first outbound campaign led by their B2C teammates. Scaling up to Enterprise and B2B offerings differs completely from B2C operations.

Scale 246

Scale SMB Enterprise Sales Hiring 246

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

VP of Engineering 122

VP of Engineering Sales Hiring Sales Recruiting Sales 122

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For all those reasons, hiring and management must be on point.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. He’d go on to become the VP of Sales at Sprinklr, guiding the company through its own high growth period, before striking out on his own.

Social Media 186

Social Media Scale Sales Hiring Sales Recruiting 186

SaaStr

JANUARY 7, 2020

So most people think hiring engineers is the most important thing that you can do, but actually you can get a lot done with a small number of really, really talented engineers and giving them a really big budget to use vendors so they can get a lot of leverage. And you’re probably thinking, well, those are B2C companies.

Sales Recruiting 200

Sales Recruiting Sales Hiring Management Marketing 200

SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? We as a marketing team work a lot with of course the sales team, but also with the tech team.

Sales Hiring 195

Sales Hiring Payment Methods Payment Solutions Marketing 195

SaaStr

APRIL 28, 2023

Typically, sales leaders are the primary focus of CRO Confidential, but increased demand for this concept of founder-led sales lands us in front of a new and powerful productivity startup called Roam. Of course, this applies to B2B, not B2C. Does the world need another productivity product? There are a lot of experts out there.

Scale 245

Scale Sales Hiring Sales Business 245

Clouded Judgement

AUGUST 25, 2023

We built an application layer on top of our data layer, which provides a comprehensive set of tools and features that enable our customers to easily turn consumer learnings into insights and actions to drive revenue growth without the need to hire sophisticated and expensive in-house engineers.

Benchmarks 246

Benchmarks Artificial Intelligence Data Software Review 246

SaaStr

NOVEMBER 21, 2019

I think it’s more around a consciousness of what you know, or what you may not know, and then hiring around it to become successful. ” I’m kind of like, “Even if you make one or two sales in the next couple of months, with your VP sales, it’s going to take you three months to go and hire.”

New CTO 182

New CTO Sales Hiring B2C CTO Hire 182

SaaStr

AUGUST 18, 2019

Even if you don’t like sales, or big companies, or whatever. Not hiring a good enough CTO. If you never thought you’d sell to sales reps, and even sort of hate sales, but that’s your core customer — embrace it. Yes, some B2C and even some B2B products do experience magic virality and magic growth hacking.

Growth Hacking 158

Growth Hacking CTO Hire Startup Sales Hiring 158

SaaStr

JULY 29, 2022

As they scaled, they radically changed how they did sales. They moved to a more traditional SaaS inside sales model, and they started shipping out these hardware devices, and only 30% to 40% of the customers would end up paying for them. Like sales doesn’t like freemium. It was literally yesterday, sales versus PLG.

Scale 278

Scale Scaling Sales Hiring Enterprise 278

Tom Tunguz

JANUARY 26, 2014

How should their sales and marketing apparatuses be built? Do the field sales models of infrastructure companies or the inside sales models of software companies apply when the initial user is a developer? A handful of B2D companies have coupled B2C efforts with the B2B strategy at launch.

B2C 133

B2C Sales Hiring Marketing Scale 133

OpenView Labs

OCTOBER 29, 2021

Without the product management, you won’t be able to actualize that vision, because there’s no one to handle research, logistics, and all the other elements that go into successfully building and marketing a product. This is why, even for early-stage startups, the sooner you hire your first product person, the better.

Sales Hiring 60

Sales Hiring Sales Recruiting Development Team Review Management 60

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision. So, let me walk you through that.

B2B 173

B2B B2C Scale New CTO 173

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers.

Sales Hiring 171

Sales Hiring Technical Review Development Team Review Scale 171

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Previously, however, he ran sales productivity for teams at Google, Salesforce and Box. His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers.

Sales Hiring 163

Sales Hiring Technical Review Development Team Review Scale 163

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. You’re currently the Head of Sales at Spendesk. Short on time? You started off in engineering, I believe.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Sales Hacker

NOVEMBER 3, 2020

At Sales Hacker, our Community Leaders help build relationships with our members. Add them to your network and give them a warm welcome, because you’ll be seeing them all over Sales Hacker in the coming months! WHY SALES HACKER? Sales Hacker provides a network of sales professionals dedicated to helping others in similar roles.

Scale 128

Scale Sales Recruiting Sales Hiring Sales 128

Neil Patel

AUGUST 25, 2020

So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. The idea is to reach a high-level agreement on why you want to hire a PPC agency. So it’s crucial to hire a PPC agency that knows how to tackle this transition to on-the-go browsing.

Sales Hiring 133

Sales Hiring Social Media B2C Mobile 133

Intercom, Inc.

MARCH 13, 2019

In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. Similarly here, expectations for sales and support for upmarket are very different. Hire at least one person who has served larger customers in the past and can lay out the blueprint for you.

Scale 171

Scale Marketing Sales Hiring B2C 171

SaaStr

JUNE 26, 2024

An early thing Jason wrote on SaaStr is that B2B lags B2C by about two years. If B2C rebounded back in 2023, that means 2025 might be a little easier for a lot of folks in classic B2B. Even though HubSpot grew 23% at $2.5B, there was weaker demand and longer sales cycles, and they had to do pilots with CEOs and CIOs.

CTO Hire 148

CTO Hire AI Venture Capital Sales Hiring 148

SaaStr

DECEMBER 3, 2019

Why I stayed I think is … I talk a lot about like I think that the term is B2B and B2C are kind of silly. Tolithia Kornweibel : I definitely was looking for a new challenge, but I also had a hypothesis, which I think has borne out to be true, which is there are some ways in which B2B is very far behind B2C marketing.

Scale 162

Scale Sales Hiring Development Team Review Technical Review 162

Teamgate

MARCH 9, 2020

You’ve heard the tips: every B2B and B2C company benefits from sales CRM. Through this software, you can manage contacts and drive leads through the sales funnel in the most effective way possible. . Collecting and managing user data is a time-consuming task. Tips: How to Implement a Sales CRM Tool.

Sales Hiring 99

Sales Hiring Sales B2C Sales Funnel 99

Neil Patel

MAY 18, 2021

Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. CRO programs are essential to growth because they improve customer experience, conversions, and sales. Why Are CRO Programs Important?

Sales Hiring 129

Sales Hiring Scale Education B2C 129