SaaStr

MAY 28, 2022

Some of your customers in B2C and that are startups may be under pressure and cutting back. That’s a lot. That’s a lot. It means another , additional $20+ Billion spent on SaaS apps next year alone. Times are a bit turbulent. But overall — things are still growing like crazy in SaaS and Cloud.

Cloud 358

Cloud B2C SaaS Enterprise 358

SaaStr

JANUARY 11, 2024

If it doesn’t magically change the trajectory of your startup. But our B2C friends obsess about Product-Led Retention. Sometimes in great ways — forcing B2C subscription businesses to relentlessly provide a great end-user experience. It will make your product better and easier to use, if nothing else.

Retention 321

Retention B2C B2B Churn 321

SaaStr

FEBRUARY 28, 2022

Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. Apologies for the caps, but be careful taking advice from B2C and SMB folks. Q: Where do you draw the line when companies ask for customization for a SaaS product? I feel this is perhaps the point founders get the worst advice of all.

B2C 290

B2C SMB Enterprise Startup 290

Tom Tunguz

NOVEMBER 24, 2018

Your startup is just getting off the ground. Knowing about the options ahead of time may help you figure out the right sales plan for your startup. You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. I’ve seen four stages in early stage software companies.

Compensation 195

Compensation Sales Recruiting Sales Hiring Scale 195

Tom Tunguz

NOVEMBER 8, 2020

On the surface, B2B and B2C marketing may seem to be worlds apart. Community alienation occurs in B2D companies just as frequently as B2C companies. Many startups prioritize huge developer distribution, betting revenue follows. B2D and B2C marketing share many similarities. They are much closer than it might seem.

Development 264

Development Marketing B2C B2B 264

SaaStr

AUGUST 26, 2022

So they remain uncommon, even as some startups are under runway stress, etc. #2. A lot of press and PR around downrounds and layoffs is about B2C and less SaaS-y companies. Just 5% of the deals Fenwick closed were down rounds. While twitter talks a lot about downrounds, in reality, VCs don’t really want to do them.

Pricing 328

Pricing Social Media B2C Startup 328

SaaStr

OCTOBER 1, 2022

Startup folks are OK taking some risk there. Do B2C or something with “users” or “eyeballs” And 9 questions here to ask the CEO of a startup you are thinking of joining: Looking for a New Job? But SaaS and B2B is about scaling revenue. And they also have to share how long their cash will last.

B2C 290

B2C B2B Startup Revenue 290

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118

B2C B2B Scale Strategy 118

SaaStr

DECEMBER 3, 2023

Yet, I see most “Hybrid SaaS” startups ignore this and spend as if they had 80% margins. B2C folks take different positions here. Even today, I’m seeing way way too many venture-backed startups with hybrid, less than 100% recurring, and/or SMB models spending money like … they have enterprise SaaS metrics. It depends.

SaaS Payments 284

SaaS Payments Metrics SMB Payments 284

SaaStr

JUNE 22, 2023

Dear SaaStr: What do startup founders typically get wrong when starting a business? More here: Planning to Do a SaaS Startup? B2B folks want to do B2C. There are probably 10–100 other startups with the same idea. My list: Not committing to 24 months upfront to getting to Real Revenues and a Minimum Sellable Product.

SMB 278

SMB SaaS B2C Interviewing 278

SaaStr

DECEMBER 13, 2022

SaaStr 519: From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo CEO Anjali Sud. SaaStr 535: From SendGrid to DigitalOcean: Hacks for Founders of High-Growth Startups with DigitalOcean CEO Yancey Spruill. SaaStr 528: Building a $5.6B

Scale 277

Scale B2C B2B Scaling 277

SaaStr

FEBRUARY 27, 2021

Especially from VCs, B2C folks, and folks that have never sold bigger deals and into the enterprise. If I hadn’t done this in both of my startups … I would have failed. . — Jason BeKind Lemkin (@jasonlk) February 26, 2021. One-off customization per se is bad. This is SaaS, not a services business. It’s the future.

B2C 304

B2C Enterprise Startup Customer Success 304

SaaStr

OCTOBER 8, 2020

1) Most startups, in order to go into “scale-up” mode will need a second product, a “second act” The SaaS companies crossing $1b ARR all seem to have a second product. Outside of B2C, you probably need one. 2) Often, startups are a victim of their own success.

New CTO 264

New CTO CTO Scale B2C 264

SaaStr

AUGUST 18, 2019

Yes, some B2C and even some B2B products do experience magic virality and magic growth hacking. A bit more here: 15+ of The Top Sales & Marketing Mistakes SaaS Startups Make | SaaStr. The post What are the biggest mistakes first-time startup founders make, and how can they be avoided? View original question on quora.

Growth Hacking 157

Growth Hacking CTO Hire Startup Sales Hiring 157

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

Payment Methods 217

Payment Methods B2C Merchant Services Payment Solutions 217

SaaStr

SEPTEMBER 15, 2023

Most startup founders are either pirates or romantics , and Mathrubootham was foolish enough to believe they could start in that small suburb while building a global software company. At the end of that $45k spend, they had 70 customers, which was great for a startup. as a startup, you get a stroke of luck. Cast your net wide.

Sales Hiring 289

Sales Hiring Scale SMB SaaS 289

SaaStr

FEBRUARY 22, 2022

The demand gen playbook is just so different at different ACVs: From $0-1k ACV, marketing is a B2C-style playbook — with no sales at all. The most classic example I see is a more enterprise SaaS startup hire a mid-market or SMB VP of Marketing that runs a playbook mainly based on paid Google, Facebook, etc. What do I mean?

Sales Hiring 306

Sales Hiring Growth Hacking B2C SMB 306

User Pilot

OCTOBER 19, 2024

Pricing : Userpilot offers flexible plans tailored to startups and mid-sized SaaS businesses, with pricing starting at $249 per month for the basic plan. Pricing : Qualaroo offers a free forever plan with all features included for startups and small businesses for up to 50 monthly responses.

Software Review 105

Software Review Technical Review Software B2C 105

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. The post GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen appeared first on GTMnow.

Customer Success 125

Customer Success AI Branding Pricing 125

SaaStr

AUGUST 4, 2021

From B2C to Billions: How Vimeo executed a B2B Pivot that Redefined Their Future with Vimeo’s CEO Anjali Sud. The Secrets to YC’s Essential Startup Advice with Y Combinator’s Partner and CEO of YC’s Startup Accelerator, Michael Seibel. Jason Lemkin, Founder & CEO @ SaaStr.

Scale 203

Scale AWS B2C SaaS 203

SaaStr

MAY 15, 2024

B2B is finding more consumers and prosumers paying, and B2C is finding Enterprise and business use cases. Lesson #5: If You Don’t Pay Attention to Activation Rates on Day One, You’re Flushing Customers Down The Tube The top mistake founders make in startups is not knowing their activation rates or seeing sub-80% in the first 60 days.

Subscription 306

Subscription Payment Features B2B Mobile 306

Sales Hacker

SEPTEMBER 12, 2022

This is especially true for startups , where you may have a brand new product or service that is just getting established and lack the resources to waste on leads that go nowhere. In this article, I’ll explain how startup companies can identify their target market and sell to them effectively. 6 steps to identify your target market.

Startup 110

Startup Marketing Sales B2C 110

SaaStr

MAY 31, 2024

2: What Keeps Someone Motivated In The Startup World Jason has been successful, has had exits, has invested in great companies, and has built SaaStr into what it is, so what motivates him and other founders to keep going? . #5: You have to hire the pirates and romantics, the quirky folks passionate about what they do. The latter has.

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184

Tom Tunguz

OCTOBER 28, 2014

At some point, most startups will begin to measure their customers’ happiness. The table above shows B2B customers are less satisfied and loyal than B2C customers. Last, as startups’ user bases expand, they are are challenged to keep on exceeding user expectations. Internal 49.

Startup 100

Startup Data B2C Benchmarks 100

Tom Tunguz

DECEMBER 15, 2014

Are startups growing much faster than they have in the past? The chart above plots the time required for startups to raise rounds at $1B or greater valuation, over the past ten years. Let’s break this chart down by type of company: B2B and B2C. Let’s break this chart down by type of company: B2B and B2C.

Startup 100

Startup B2C Scale B2B 100

SaaStr

DECEMBER 13, 2021

We’d rent a car, get on the road, and go to all kinds of startups and give talks on Apache Spark to build up a community around it. Open Source products, the millions of customers, and the communities around them make the industry almost feel B2C. Once you have a community to support you and help you grow, you’re unbeatable.

Enterprise 246

Enterprise AI SaaS AWS 246

SaaStr

APRIL 28, 2023

Former CEO and founder of Yext and current CEO and founder of Roam, Howard Lerman, shares successful strategies and lessons learned building two successful startups with Sam Blond, Partner at Founders Fund, in this week’s episode of CRO Confidential. Of course, this applies to B2B, not B2C.

Scale 245

Scale Sales Hiring Sales Business 245

Intercom, Inc.

FEBRUARY 6, 2020

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Yvonne has taken a data-driven approach to international expansion, successfully avoiding the traps that have ensnared other startups. The patterns Yvonne and the team see on the B2C side often foreshadow behavior on the B2B side. “We

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Baremetrics

JUNE 10, 2021

In this article, we’ll share 15 hacks to keep in mind when creating SEO content for your startup. any kinds of healthcare SaaS projects; startups connected with psychology; legal sites; sites of other projects affecting the health and well-being of users. B2C customers are more emotional in the buying process. Sticking to E.A.T.

Startup 98

Startup SaaS Technical Advisors B2C 98

Tom Tunguz

JANUARY 10, 2016

For all the talk about late stage rounds, megarounds and unicorns, early stage startups are benefitting disproportionately from near-record years of venture capital investment. Of the $42B invested in startups in 2015, 34% or about $14B was raised in series A and seed rounds. This money isn’t committed to startup investing.

Venture Capital 100

Venture Capital Startup Marketing B2C 100

ChurnZero

FEBRUARY 28, 2025

I have spent over 20 years studying and working in the trenches of the membership economy, both with B2B and B2C organizations. The differences between SaaS and B2C companies. 1: Number of buyers The biggest difference between B2B and B2C is the number of buyers and the benefits they seek.

SaaS Payments 52

SaaS Payments Subscription Payment Features B2B 52

SaaStr

MAY 25, 2020

I think it would be a tremendous exercise to share these ideas with your team and see what folks think they should change / implement at your startup. The B2C experience in. I bet things will get even better if you do: “Say no to a non-ideal prospect as fast as you can” — Loren Padelford, GM of Shopify Plus.

Sales Hiring 344

Sales Hiring Sales Outsourced Development Technical Review 344

SaaStr

JANUARY 21, 2022

For example, around two years back, Grammarly Business launched its first outbound campaign led by their B2C teammates. Scaling up to Enterprise and B2B offerings differs completely from B2C operations. Setting some guiding principles before entering uncharted waters is vital to help you navigate an ambiguous path.

Scale 246

Scale SMB Enterprise Sales Hiring 246

Tom Tunguz

JANUARY 26, 2014

Examples include Github, whose online repositories became the de facto standard seemingly overnight or Twilio*, whose telephony API grew through the startup community and is now all but ubiquitous, or Stripe*, whose aloof culture has enshrouded the company in a mystique which attracts developers in hordes.

B2C 133

B2C Sales Hiring Marketing Scale 133

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Stage 2: Engage.

Technical Review 223

Technical Review Technology Scale Marketing 223

Intercom, Inc.

MAY 2, 2019

This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. I remember when I was doing my own startup where anyone who signed up, we send them an email and say, ‘Hey. And time is money, especially for startups. Thanks for signing up.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184