Chart Mogul

JULY 1, 2020

Speaking your customers’ language will accelerate your sales and make your brand more engaging. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. It’s harder to identify your buyer persona and the main jobs they hire you to do (JTBD theory).

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Speaking your customers’ language will accelerate your sales and make your brand more engaging. We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. It’s harder to identify your buyer persona and the main jobs they hire you to do (JTBD theory).

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

SaaStr

MARCH 12, 2019

Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few. As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support.

Scale 210

Scale Enterprise Scaling Sales Hiring 210

SaaStr

MARCH 1, 2019

And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. The third one would be sales motion.

Outsourcing Services 111

Outsourcing Services Sales Hiring CTO Hire Technical Review 111

SaaStr

JANUARY 17, 2020

What other elements of the contract should startups really spend a lot of time focusing on? Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls. This episode is sponsored by Brex.

CTO Hire 173

CTO Hire compliance Scale Startup 173

Sales Hacker

FEBRUARY 18, 2025

Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion. Discussed in this Episode: When to hire your first account executives Key traits to look for in early sales hires Structuring compensation for first sales reps Should you ‘hire the buyer’ to be your sales rep?

Sales Hiring 99

Sales Hiring CTO Hire Scale VP of Engineering 99

SaaStr

AUGUST 7, 2021

Devon Rutherford, Managed Services Program Manager & Pre-Sales Manager @ Leaseweb. Jules Costa, Content Manager @ BEE. Chetan Puttagunta, General Partner @ Benchmark. Amy Appleyard, VP Sales @ VMWare. Michelle Benfer, VP, Head of North America Sales @ HubSpot. Dave Walters, CTO @ Hired.

VP of Engineering 274

VP of Engineering Technical Cofounder CTO Coach CTO Hire 274

SaaStr

JULY 19, 2019

Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud. At Sun, Peter was the CTO of the Liberty identity consortium that designed SAML 2. Why is it no longer to come into large enterprises with a small contract and expand? What benchmarks should startups bake into the agreements? *

VP of Engineering 155

VP of Engineering CTO Hire Technical Review Sales Hiring 155