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This SaaS metric is defined as the sum of DeferredRevenue and Backlog. DeferredRevenue for SaaS companies is the contractual obligation to deliver the SaaS product for the period invoiced. The former amount resides on the balance sheet as DeferredRevenue and has always been reported as required by GAAP.
You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. Benchmarks across the PLG user journey The hardest part of PLG might actually be… marketing?! Forget about Threads.
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