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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

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21 of The Top Product Announcements You Missed at SaaStr Annual

SaaStr

Learn how Pendo can help companies go from startup to scale-up here. Predictable Revenue outlined the four pillars of outbound sales development and talked about how they’re helping companies investigate markets before building out sales teams, and also explained how the company helps customers create a link between targeting and messaging.

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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. What Is Data as a Service (DaaS)? Data as a service uses a cloud computing strategy to make business data readily available to stakeholders and third parties. What Are the Benefits of Using Data as a Service Tools? Who Benefits Most from DaaS Tools?

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

If you missed episode 130, check it out here: Turning Junior-level Talent into Top Sales Professionals with Eddie Baez. Subscribe to the Sales Hacker Podcast. Why it’s hard to build a two-sided marketplace [13:38]. Sales enablement is easy. More sales meetings, more money. More sales meetings, more money.

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Six Reasons You Should NOT Create a Category

SaaStr

For startups creating categories, the value of dominating a market while scaling can result in operational benefits as well. It can lead to everything from greater access to funding to more resources that can help attract top talent. Naturally, this can also lead to more market share and higher valuation multiples. .

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Amazon’s Kristin Graham On How to Build, Maintain and Scale a Strong Culture

OpenView Labs

Culture helps a company define itself, attract the right team members and customers, and differentiate in the marketplace. Culture is also tricky because there’s no one-size-fits-all way to define, cultivate or scale it. The key to scaling your culture is curiosity. Make space for conversations. Invite them to participate.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated. This is episode six of Scale , a brand new podcast series on moving from startup to scale up.

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