Intercom, Inc.

FEBRUARY 5, 2018

Even if your company has a strong mission , a learning culture with smart people to learn from and lots of growth opportunities, it’s very difficult to know what it’s like to work there by reading your job listing and looking at your marketing website. Start a blog. If that’s you, we’re hiring !

Strategy 217

Strategy Startup Marketing Management 217

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Social Media Underperforming Technical Team 145

Neil Patel

SEPTEMBER 27, 2021

Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. Content Marketing Institute Blog – Success Focus: Editorial Calendars.

Social Media 143

Social Media Marketing Content Marketing Artificial Intelligence 143

Sparktoro

AUGUST 27, 2024

I’m tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d’etre is an attempt to rank for keywords in Google. It limits our creativity AND the likelihood that meaningful marketing improvements will happen. Content marketing is bigger than SEO.

Content Marketing 127

Content Marketing Marketing 127

Neil Patel

MARCH 29, 2021

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals. Before we begin, your first task is to decide what your goal for guest blogging is.

Social Media 145

Social Media Content Marketing Advertising Engagement 145

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 135

Content Marketing Metrics Social Media Marketing 135

SaaStr

MAY 3, 2025

Marketing : Your VP of Marketing should be building out a team, including content marketing, paid acquisition, and events. Youll likely need 10-20 AEs to hit $10M ARR, depending on your deal size and quotas. Youll also need to start layering in Sales Ops and Sales Enablement as the team grows.

Sales Hiring 246

Sales Hiring Part-Time VPE CTO Hire Scale 246

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. When you search any keyword, you’ll be shown a list of the top-performing content.

Content Marketing 114

Content Marketing Marketing Social Media Scale 114

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

The Daily Egg

SEPTEMBER 3, 2019

(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. One of the biggest challenges we hear from our community is how hard it […].

Content Marketing 262

Content Marketing Marketing 262

The Moz Blog

MARCH 11, 2024

Tasmin shares her tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing.

Content Marketing 140

Content Marketing AI Marketing 140

Buffer Resources

OCTOBER 3, 2024

Take these sites and reports into account when searching for content ideas. Monitor your followers’ comments and direct messages (DMs) This one’s a no-brainer, but notice what questions your audience asks via social media comments, blog comments, and DMs. You can use these resources to find new and exciting content ideas.

Social Media 131

Social Media Trends Forecasting Engineering 131

The Daily Egg

JANUARY 21, 2025

Influencer marketing is more relevant than ever, and we dont see it slowing down anytime soon. Ready to pore over the best influencer marketing blogs. The post The 8 Best Influencer Marketing Blogs appeared first on The Daily Egg.

Marketing 130

Marketing Content Marketing 130

Buffer Resources

SEPTEMBER 3, 2024

Instead, they likely have a person who manages digital marketing, which can mean overseeing content marketing, SEO, web design, graphic design, email marketing, AND social media.   We’re growing, and I have more content marketing help now. That’s why we have a dedicated blog post category.

Social Media 105

Social Media B2B Interviewing New CTO 105

SaaStr

AUGUST 24, 2021

It could be content marketing. Be a true subject matter expert in your content marketing. Write 3–5 incredible blog posts on how to do something important in your industry. But what’s less hard is being a subject matter expert in your own content marketing. It could be targeted outbound.

Scale 343

Scale Startup Marketing SaaS 343

SaaStr

SEPTEMBER 5, 2020

So go everywhere that problem is: Content marketing. More with some great examples here: Corporate Blogs Always Work. But … the problem you are solving isn’t new. That’s the key. Write about the problem and how you solve it. Write a truly awesome, canonical piece and Google will drive you leads here over time.

Development 336

Development Content Marketing Marketing 336

The Daily Egg

SEPTEMBER 5, 2019

(A Note from Crazy Egg’s Departing GM, Suneet Bhatt: This is the second guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it.

Content Marketing 254

Content Marketing Business Marketing 254

SaaStr

FEBRUARY 20, 2022

Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. A related post here: Corporate Blogs Always Work. What did I learn?

Scale 287

Scale Content Marketing Consulting Scaling 287

SaaStr

MAY 24, 2024

In the early days of SaaS , blogging was a popular form of content creation. However, some of Jason Lemkin’s old blog posts from 7-8 years ago still receive traffic. Insights into Jason’s Content Creation Process Jason updates his old blog posts by refreshing the content and sometimes reposting them.

Sales Hiring 290

Sales Hiring Outsourcing Services Technical Review Scale 290

Neil Patel

JUNE 7, 2021

These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results. Tips on How to Get Your Blog to Rank in Google’s Top 10. Optimize for Technical SEO.

Banking 145

Banking Social Media User Experience Entertainment 145

SaaStr

MARCH 10, 2020

Get every blog, every publication, anyone with any on-point audience to write about you. Write a really, really good blog. Yes, no one is reading your blog today. Yes, no one is reading your blog today. Instead, just write 2–3 amazing blog posts. More here: Corporate Blogs Always Work. It all adds up.

Mobile 293

Mobile Content Marketing Sales Marketing 293

SaaStr

FEBRUARY 20, 2023

In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in: Content Marketing. Can you get even 1 or 2 customers from blogging and writing? Event Marketing. Growth Hacking.

Growth Hacking 310

Growth Hacking Marketing Content Marketing Data 310

SaaStr

MAY 7, 2020

In these Shelter-and-Beyond days, many of you are trying to dial-up the media and content side of your business. IMHE, content marketing, done right, always works. Corporate blogs almost always work. Corporate Blogs Always Work. You don’t need to write the same boring blog post on Work From Home.

Content Marketing 295

Content Marketing Investment Metrics Marketing 295

Neil Patel

APRIL 19, 2021

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. Just think about it… you spend all this time writing content, but no one can guarantee that it gets seen, shared, or even linked to.

User Experience 143

User Experience Data Content Marketing Marketing 143

Buffer Resources

JULY 18, 2024

  Yoast SEO Optimize your blog posts for search engines Limitations:  Some data limitations, which you can unlock via a premium account Enter the main keyword for your blog post, and Yoast SEO will suggest how to tweak it to optimize for search engines. Alternatives:  YellowPipe’s Robots.txt Generator 19. 

Technical Review 120

Technical Review Software Review Mobile Engineering 120

Buffer Resources

JULY 31, 2024

🫠 💡 Continue learning : How to Use Reddit: A Beginner’s Guide for Marketers + Creators 9: Niche blogs, opinion pieces, and podcasts Every niche has a few thought leaders sharing insider info, hard-earned lessons gained from years of experience, and well-formed opinions. in newsletters and your social media feed.

Social Media 106

Social Media Software Review Trends Content Marketing 106

The Moz Blog

MARCH 5, 2025

Description: Scaling content marketing with AI seems ideal until generic AI drafts fall short. Learn how to streamline content execution without sacrificing quality.

Content Marketing 107

Content Marketing AI Scaling Marketing 107

SaaStr

OCTOBER 10, 2023

Content Marketing. Today, everyone is trying to do ‘content marketing’. Blogs, podcasts, substacks, LinkedIn posts, etc. But sometimes, if you fill an important hole in a partner’s ecosystem, they can bring you a lot of leads early. This worked for me, a bit. Like most things, done poorly, it won’t really perform.

Scale 281

Scale Sales Hiring Growth Hacking Content Marketing 281

SaaStr

JUNE 10, 2020

Customer Marketing is similar to Demand Gen, but with very different end goals — retention and net account growth. The playbook is similar, but not the same, and needs different content, marketing, and ultimately, staffing: Customer and Field events. How good is your onboarding content? Your top customers.

Marketing 324

Marketing Customer Success Retention Content Marketing 324

SaaStr

DECEMBER 31, 2020

Do a small amount of high-quality content marketing. An amazing blog post — the best in your industry — can generate at least a handful of great leads. Mediocre content marketing often generates few of them, however. A bit more here: Corporate Blogs Always Work. They perform especially well with SMBs.

Underperforming Technical Team 239

Underperforming Technical Team Content Marketing Innovation Investment 239

SaaStr

JANUARY 6, 2020

Content marketing is slow, but it does work. Write very high-value blog posts. Put content together with only 1 goal — helping your potential customers solve the problem you solve. A bit more here: Corporate Blogs Always Work. They aren’t perfect discovery engines. But they do help customers find you.

Startup 312

Startup Business Technical Review Enterprise 312

SaaStr

MAY 31, 2024

In the early days, back when SaaStr was just a blog and an email, it was a sense of creating meaning and contributing to the world. Up until 2020, the wave of passion for events and content was so strong that all he could do was ride the wave with no strategy. One of Jason’s superpowers is writing content in his head automatically.

Sales Hiring 299

Sales Hiring Sales Recruiting Marketing Scale 299

SaaStr

JUNE 27, 2020

15k a month to be in some third-tier blogs you’ve never heard of? Hiring a brand marketing firm. Hiring too junior of a marketing person. Outsourced content marketing. But if some 3rd party is writing your content, don’t expect too much. . $8k-$15k a month down the drain for nothing. See prior point.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

JANUARY 29, 2022

Times have changed in the almost 10 years the SaaStr blog has been around! While the blog keeps growing and is the hub of the SaaStr community, it’s now just one spoke: Our podcast gets 100,000+ downloads. Far more folks find our content on social media than directly from our blog.

Social Media 281

Social Media AI Search Scaling Engagement 281

The Moz Blog

SEPTEMBER 27, 2024

In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.

AI Search 123

AI Search Content Marketing AI Marketing 123

SaaStr

FEBRUARY 19, 2021

I mean, you look at any marketing budget and there are so many agencies doing different things. And our early customers wanted us to do all like, ‘Can you write our blogs for us? Dharmesh and I knew a lot about services and a lot about how to do SEO and content marketing. Can you do our social media posts?’

Social Media 281

Social Media Content Marketing Enterprise Retention 281

SaaStr

APRIL 20, 2021

It’s good to see that new community and content marketing efforts work to bring new folks into the fold, or at least, into the SaaStr database. The likely reason is we already have tons of engagement on Twitter, LinkedIn, Quora, this blog, during our events, and so much more. What have we learned?

Mobile 284

Mobile Content Marketing Engagement SaaS 284