Blog New CTO Sales Recruiting 
SaaStr
JULY 14, 2022
What started as a simple WordPress blog in 2012 has now become the world’s largest community of SaaS executives, founders, and entrepreneurs. SaaStr began in 2012 as a simple WordPress blog and a few answers on Quora sharing Jason Lemkin’s learnings of going from $0 to $100m ARR at EchoSign. Founders were able to recruit on-site.
SaaStr
NOVEMBER 25, 2019
But what’s new this year? Let me make a list: New!! But we’re turning this around this year and letting our top-rated practioner speakers do “Masterclasses” on new content teaching you how to scale faster. We’ll have a lot of options, but dead center of Annual is our new Cantina.
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SaaStr
JULY 21, 2020
Your investors and others will learn a lot more hearing about sales from your VP of Sales, your CTO co-founder … and not you. This also will make you appear to be a much stronger manager. Especially, don’t try to talk over your weakest VPs and managers. But there are 1,000+ new firms since 2016 alone.
SaaStr
MARCH 7, 2021
I thought it would be worth drilling down deeper into each of them, and sharing the learnings and mistakes: 1/ Spending less time fixing things, more time recruiting senior folks to own them. No one spends enough time recruiting as it is, after $1m ARR or so. Yes, you can manage the sales team yourself. You can do this.
SaaStr
MAY 3, 2021
A new edition, new services, an outbound sales team, an account management / upsell team. Something new to boost your ACV and TCV. Double your pricing for new customer, on the largest deals. You still need to spend 15-20% of your time in sales. Add a layer. At least on the big customers.
SaaStr
JULY 13, 2023
Q: Where Should SDRs Report — Marketing or Sales? Continuing the conversation on effective team members, it’s important to hire the right people to manage SDRs. A VP of Sales might seem the logical place to have your first SDR team report. But if they’ve never managed a higher turnover SDR team, they often melt.
SaaStr
OCTOBER 25, 2023
For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. You’re not building a product or getting any new customers. Let’s jump right into the questions.
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