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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox. And should all else fail, they can always contact the support team through live chat, email or phone.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

Establishing relationships with advisors and/or mentors. Here’s an example: in the beginning, New Relic didn’t see their target customers as developers. They zeroed in on Ruby on Rails developers as their early adopters and became a voice within that very niche community. Seeking financing from friends and family.

Scale 74
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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Joyce Johnson.

Scale 130
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Ten Ways to Get the Most out of Conferences

Kellblog

(And it makes you think twice when you’re on the other end of that phone call – was the show bad or did we execute it poorly?) . The difference between a great show and a bad show is often, in a word, execution. Build your baseline credibility in the space by blogging and speaking at lesser conferences. Send senior people (e.g.,