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Dear SaaStr: What “Quotas” Should My VP of Customer Success and VP of Product Have?

SaaStr

For a VP of Customer Success (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR). The VPCS should also own time-to-value (TTV) how quickly customers realize ROI from your product. In short: VPCS Quotas : NRR, GRR, TTV, and customer advocacy.

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Just Announced: SaaStr Annual 2025 Headline Speakers: The CEOs and CXOs of Snowflake, HubSpot, Dropbox, ServiceTitan, Canva, Descript, and 100s More!!

SaaStr

2025 SaaStr Annual is May 13-15 in SF Bay Area We have 100s of speakers and workshops coming to you from the best in SaaS, Cloud and AI, and we’re ready to announce our Launch Speakers: CEO Snowflake CEO HubSpot CEO Dropbox CEO Descript CTO Rubrik CEO Clio CEO Snyk CRO ServiceTitan CCO Canva CEO + CRO Flock Safety CMO + CRO Grammarly CEO Observe (..)

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Can’t Make SaaStr Annual IRL This Year? It’s Time to Book FREE Digital Day Sessions!!

SaaStr

VPCS Verifone. VPE Freshworks. CMO Tipalti. CMO Atlassian. VPM Workato. CEO Treasure Data. CEO PartnerStack. COO Dataiku. GM Dropbox. and much much more!! Register for FREE now here !! The post Can’t Make SaaStr Annual IRL This Year? It’s Time to Book FREE Digital Day Sessions!!

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Dear SaaStr: I’m Bootstrapped. How Can I Afford to Hire Any VPs?

SaaStr

ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. And no excuses not to have a fully built management team by then. And thus the next level C-level hiring process ends up being about the same, bootstrapped or not. IME, rough order to make hires in: VPM: $0.2m ARR VPS: $1-$1.5m More here: [link].

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Dear SaaStr: When should a bootstrapped startup hire a (CFO, COO, CMO)?

SaaStr

ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. But after that, you’ve built an engine. Even if you don’t have quite as much fuel as if you’d raised venture capital. IME, rough order to make hires in: VPM: $0.2m ARR VPS: $1-$1.5m More here: [link].

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The Top 5 Things Everyone Should Know Before Starting a SaaS Company

SaaStr

VPS, VPM, VPP, VPCS, VPE, etc. But What Really Matters is That You Believe You Can Hit $100m ARR in 7 Years. You have to love, or at least commit to, recruiting constantly. You have to hire so many functions in SaaS?—?VPS, If you’re not willing to constantly recruit cross-functionality … you’ll never attract the talent.

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Do Your VPs Have a Mentor Budget?

SaaStr

But what would be even better would be to also have an experienced peer that is a true VPS or VPM or VPCS. I do this myself for a handful of VPs of Sales and Marketing at companies I work with. I’m the informal mentor, and I think it’s helps them. So here’s my simple suggestion: When you hire a VP, add an extra line item.