The Top 10 Important Finance Mistakes First Time Founders Make
SaaStr
JANUARY 24, 2022
Was it misunderstanding bookings vs. ARR vs. GAAP revenue, was that the issue? Mistake #1: Bookings are not revenue. More often than not, the response is, “Well, our bookings are __”. My next question is then, “What do you define as booking?” And then — he sent me his financials. But don’t.
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