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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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7 Influencer Marketing Tools For Brands and Creators

Buffer Resources

Choosing the right platform for your influencer marketing efforts can be overwhelming—not because of a lack of options, but because there are so many to choose from. Standout feature for creators: Creators can get access to a wide range of campaigns and sign up to be presented to join the platform’s database.

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Billing System Migration: How to Nail It?

Subscription Flow

Some of the pitfalls that come with unplanned billing migration are faulty revenue reporting, data duplication, and customer churn. Our platform, SubscriptionFlow, is a billing system migration expert. Following are some of these factors: The business’s existing billing system is outdated.

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How to build a successful Embedded Payments strategy Part 2 | Ep 34

Payrix

Embedded Payments have become a popular initiative among vertical specific software companies looking to deliver a more seamless customer experience, introduce new revenue into the business, and stay competitive in today’s digital world. How do they think about attaching payments to those existing customers?

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What’s New at Navan: Reinventing a Category with CEO Ariel Cohen

SaaStr

With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. Before Navan, there were different apps for managing expenses, events and meetings, payments, etc.

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Key Revenue Metrics for SaaS companies

The Angel VC

I’m not referring to sophisticated reports or analyses but to the much more mundane question of what exactly people mean when they use a term like “revenues”. That said, I believe most SaaS companies can focus on a small number of revenue metrics which aren’t overly complicated. Say you’ve acquired two new customers.

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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. Matt Garratt: If you just look at Vlocity and nCino, amazing businesses.