Buffer Resources

AUGUST 13, 2024

  Standout feature for brands: Heepsy provides advanced search filters that allow users to narrow down influencer options based on various criteria such as location, follower count, engagement rates, niche, and more. Pricing: Shopify Collabs is available to Shopify merchants as part of their existing subscription. 

Payments 104

Payments Branding Merchant Services Payment Methods 104

Buffer Resources

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.

Branding 120

Branding Social Media B2C Engagement 120

Buffer Resources

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 103

Branding Payments Payment Methods Payment Services 103

SaaStr

MARCH 4, 2021

Corporate Marketing is all about protecting and reinforcing the brand once you are Way Past Scale. Corporate Marketing at Google, at Adobe, at Salesforce isn’t about getting the brand out there. Everyone that might buy has already heard of the brand, for the most part. Which means there’s a real brand to manage.

Sales Hiring 357

Sales Hiring Scale Marketing Branding 357

SaaStr

SEPTEMBER 11, 2020

Brand matters, even very early. Many of us are slow to learn the power of brand, even dismissive of it in the early days. But Ben came from a brand marketing background and strongly believed in brand from Day 1. Being “fun” was an important part of their brand. Be true to it. He nixxed it.

Branding 353

Branding Scale Software Business Model 353

SaaStr

MARCH 5, 2021

First, like almost all of us, founders are attracted to brands. 90%+ of founders want a top brand investor. Often, a term sheet at a good price from a top brand is all founders really care about. Actual value is more important than brand, but brands are a proxy for some sort of value. Two reasons. A bit more here.

Venture Capital 333

Venture Capital Branding Pricing Investment 333

SaaStr

JULY 22, 2021

From brand. Double-down on your “mini-brand” as soon as it emerges. But Your Mini-Brand Will Come to Your Rescue. The more you concentrate on what’s working, and not searching for that shiny penny, the faster referrals and your mini-brand will work. Sometimes even more. From referrals.

Sales Hiring 358

Sales Hiring Scale Customer Success Branding 358

SaaStr

JANUARY 17, 2021

But once you have a brand, one way or another, the leads come. They all have brands, yes. Because what happens is, just as you finally go from Mini-Brand to Real Brand , you start to get into every deal. And you’ll stall out once you have a real brand, and it’s just getting good. Sometimes it is, yes.

SaaS 363

SaaS Venture Capital Churn Branding 363

SaaStr

MARCH 20, 2021

Many sales professionals can win in an environment like Salesforce or Twilio where you have a dominant — not sole, but dominant — brand, but melt in an environment that is hyper-competitive. Can you sell without a brand backing you? Selling a product without an established brand, at least a mini-brand in its niche, is different.

Sales Hiring 345

Sales Hiring Underperforming Technical Team Branding Pricing 345

SaaStr

NOVEMBER 19, 2024

Your Blueprint for Winning Some recommended focus areas Drata used to scale to 5,000 customers were: Service Customer loyalty Brand perception Focus on ICP The first three bullets go hand-in-hand. Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators.

Customer Success 266

Customer Success Scaling Social Media Enterprise readiness 266

SaaStr

MARCH 3, 2021

Because businesses trust and value brands they can rely on. 1 often has the strongest brand, #2 is the most innovative, and #3 is often simply Still Pretty Good but Cheapest of the Top 3. Brand extensions. Usually, the part that is close to the money they make, manage, process, or collect. A little more here.

Marketing 353

Marketing Scale Branding Enterprise 353

SaaStr

SEPTEMBER 14, 2024

brand, once you have the prospect in your funnel. Brands matter. Brand and Trust will, 9 times out of 10. But what usually works better is being the dominant brand in a category. And if there’s already a dominant brand or two — think about owning just a piece of the category, and winning that small piece.

Scale 271

Scale Pricing Branding B2B 271

SaaStr

MARCH 19, 2024

Four ways: Brand. Individual brands matter too (e.g., far more people knew Mark Suster than the name of his firm before it was Upfront), but having both a firm brand + an individual brand does help. Just like anything else… respected brands are a very imperfect sign of quality, but they are a sign.

Branding 267

Branding Investment Business Leadership 267

SaaStr

AUGUST 4, 2021

There is just so much to do in marketing, from product marketing to brand marketing to customer marketing to, of course, demand gen. How much should we focus on building up brand and product awareness? This always matters, especially after you have a mini-brand. It’s that they are a mis-match. If they do, be wary.

Interviewing 356

Interviewing Sales Hiring Marketing Branding 356

SaaStr

APRIL 20, 2024

Building a Brand Building a brand is essential for long-term success. Once a double-digit percentage of the core customer base has heard of the company, it’s time to invest in brand marketing. Brand marketing helps sustain word-of-mouth growth, which is a key driver of customer acquisition.

Sales Hiring 273

Sales Hiring Startup Marketing Technical Review 273

SaaStr

OCTOBER 16, 2020

Let’s take a look at moats in SaaS: Brand. Brand can be a big moat in SaaS. At the time, I didn’t have a great answer. A lot of SaaS apps don’t really have moats, I thought. But that’s wrong. Most customers just want to pick the app they’ve used and heard of.

Enterprise 361

Enterprise Branding Onboarding SaaS 361

SaaStr

JANUARY 10, 2024

And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. They didn’t hire a big branding agency or hire a research firm. They paid attention to where visits were coming from and would attribute branding if they were running outdoor advertising in those areas. Pipeline came first.

Sales Hiring 263

Sales Hiring Scale Technical Review Leadership 263

SaaStr

MAY 31, 2021

Brand, Brand, Brand. If You Have It — Protect It. You have to have been doing it a while to understand the power of brand. Trusted, proven brands are highly defensible. So I worry much more about delivering against that brand, and not harming it. Protect that brand … and it builds on itself.

Sales Recruiting 319

Sales Recruiting Sales Hiring Scale Branding 319

TechEmpower SaaS

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? What’s the state of the relationships that brings you that data? What’s the state of those systems? What do you see as your biggest risks and challenges?

Innovation 780

Innovation Development CTO Hire Technical Review 780

The Daily Egg

JULY 12, 2021

Choosing a suitable domain extension for your site’s purpose and branding can be pivotal to its success. A domain name points people directly to your website, and the few letters that make up your domain extension can say a lot about your site to visitors.

Branding 324

Branding 324

SaaStr

JANUARY 16, 2023

Earlier stage startups: – Have no brand – Have no/little training – Have very few resources. It’s just they won’t make it at your particular, early-stage, quirky, pre-brand startup. Making the transition to selling without a brand is very hard. More here. The ones you hire yourself.

Sales Hiring 272

Sales Hiring Startup Underperforming Technical Team Branding 272

SaaStr

AUGUST 26, 2021

BigCo folks just don't know how to succeed without a brand + tons of resources. They don’t know the playbook, let alone how to operate without a top-tier brand and a team of 10-20 under them. But after that, you have to add managers that can take your brand, and a bigger budget, and deploy it. And don’t want to.

Sales Hiring 313

Sales Hiring Scale Startup Scaling 313

SaaStr

SEPTEMBER 13, 2024

You get some of the best brand promotion, and a give-away table. You can staff a full tabletop in there, or just have some of the best branding at Annual. Airstream Wraps Ok there are 3 of these, not just 1, but they are SO great for branding. And our team will hand out drinks, snacks, etc with your branding all 3 days!! #9.

AI 246

AI Cloud Branding SaaS 246

SaaStr

MARCH 13, 2024

Well, that will depend on how much additional value you’ve added over last year, how strong you stack up vs the competition, and how strong your brand is. A spreadsheet isn’t the real world, and doesn’t incorporate brand, competition, sales friction, etc. And generally for new customers, not existing customers.

Pricing 272

Pricing Branding Sales 272

SaaStr

JULY 16, 2022

. >> And Second, it means that you’ve begun to build a brand. A micro-brand at this phase, but word-of-mouth is starting. Because the brand will begin to self-reinforce at this point. With a micro-brand that is evolving into a mini-brand. At least within a tiny community of potential customers.

Scale 276

Scale Venture Capital SaaS Branding 276

SaaStr

FEBRUARY 20, 2023

So enterprises manage SaaS vendor risk by (i) limiting use cases for innovative, early-stage start-ups and (ii) betting on the #1 brand in a space where practical. The #1 brand may not be the most innovative or exciting. If nothing else, it’s a huge deal to retrain your workforce in how to use a new vendor.

Innovation 304

Innovation Churn Cloud Branding 304

SaaStr

JUNE 27, 2020

And, most importantly, infinitely stronger brands. Hiring a brand marketing firm. Hiring someone from Salesforce, Box, Twilio, etc. not only won’t save you. It’s a negative. Those companies are way, way too big. With way too strong processes and systems in place. Yes, Box is SaaS. But Box is at $500m in ARR. That’s not you.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

JULY 7, 2021

Third, if they don’t believe in you, and they have a strong brand — it can become almost an “anti-brand” for you. But a real acquisition, to buy the company —you need almost everyone’s support. At least, almost always, most usually. If you are funded by a Top VC, but … they don’t say positive things about you. VPs won’t want to join.

Venture Capital 353

Venture Capital Banking Finance Investment 353

SaaStr

DECEMBER 10, 2023

On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong’s Marketing efforts from zero to hundreds of millions in revenue.

Leadership 308

Leadership B2B Branding Startup 308

SaaStr

NOVEMBER 2, 2022

Second, going for a “land grab” and entering as many segments of the market, even those where you lack a brand and/or the most competitive solution, is very expensive from a marketing/sales perspective. Your sales and marketing costs are very high. Fewer of your leads close. That, in effect, drives your marketing costs up as well.

Startup 257

Startup Branding Revenue Pricing 257