Buffer Resources

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 112

Branding Payments Payment Methods Payment Services 112

SaaStr

MARCH 4, 2021

Corporate Marketing is all about protecting and reinforcing the brand once you are Way Past Scale. Corporate Marketing at Google, at Adobe, at Salesforce isn’t about getting the brand out there. Everyone that might buy has already heard of the brand, for the most part. Which means there’s a real brand to manage.

Sales Hiring 357

Sales Hiring Scale Marketing Branding 357

SaaStr

MARCH 5, 2021

First, like almost all of us, founders are attracted to brands. 90%+ of founders want a top brand investor. Often, a term sheet at a good price from a top brand is all founders really care about. Actual value is more important than brand, but brands are a proxy for some sort of value. Two reasons. A bit more here.

Venture Capital 360

Venture Capital Branding Pricing Investment 360

SaaStr

SEPTEMBER 14, 2024

brand, once you have the prospect in your funnel. Brands matter. Brand and Trust will, 9 times out of 10. But what usually works better is being the dominant brand in a category. And if there’s already a dominant brand or two — think about owning just a piece of the category, and winning that small piece.

Scale 314

Scale Pricing Branding B2B 314

SaaStr

NOVEMBER 19, 2024

Your Blueprint for Winning Some recommended focus areas Drata used to scale to 5,000 customers were: Service Customer loyalty Brand perception Focus on ICP The first three bullets go hand-in-hand. Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators.

Customer Success 290

Customer Success Scaling Social Media Enterprise readiness 290

SaaStr

JANUARY 10, 2024

And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. They didn’t hire a big branding agency or hire a research firm. They paid attention to where visits were coming from and would attribute branding if they were running outdoor advertising in those areas. Pipeline came first.

Sales Hiring 308

Sales Hiring Scale Technical Review Leadership 308

SaaStr

JULY 22, 2021

From brand. Double-down on your “mini-brand” as soon as it emerges. But Your Mini-Brand Will Come to Your Rescue. The more you concentrate on what’s working, and not searching for that shiny penny, the faster referrals and your mini-brand will work. Sometimes even more. From referrals.

Sales Hiring 358

Sales Hiring Scale Customer Success Branding 358

SaaStr

JANUARY 17, 2021

But once you have a brand, one way or another, the leads come. They all have brands, yes. Because what happens is, just as you finally go from Mini-Brand to Real Brand , you start to get into every deal. And you’ll stall out once you have a real brand, and it’s just getting good. Sometimes it is, yes.

SaaS 363

SaaS Venture Capital Churn Branding 363

SaaStr

SEPTEMBER 13, 2024

You get some of the best brand promotion, and a give-away table. You can staff a full tabletop in there, or just have some of the best branding at Annual. Airstream Wraps Ok there are 3 of these, not just 1, but they are SO great for branding. And our team will hand out drinks, snacks, etc with your branding all 3 days!! #9.

AI 298

AI Cloud Branding SaaS 298

SaaStr

MARCH 19, 2024

Four ways: Brand. Individual brands matter too (e.g., far more people knew Mark Suster than the name of his firm before it was Upfront), but having both a firm brand + an individual brand does help. Just like anything else… respected brands are a very imperfect sign of quality, but they are a sign.

Branding 290

Branding Investment Business Leadership 290

SaaStr

APRIL 20, 2024

Building a Brand Building a brand is essential for long-term success. Once a double-digit percentage of the core customer base has heard of the company, it’s time to invest in brand marketing. Brand marketing helps sustain word-of-mouth growth, which is a key driver of customer acquisition.

Sales Hiring 305

Sales Hiring Startup Marketing Technical Review 305

SaaStr

JANUARY 16, 2023

Earlier stage startups: – Have no brand – Have no/little training – Have very few resources. It’s just they won’t make it at your particular, early-stage, quirky, pre-brand startup. Making the transition to selling without a brand is very hard. More here. The ones you hire yourself.

Sales Hiring 323

Sales Hiring Startup Underperforming Technical Team Branding 323

SaaStr

MAY 31, 2021

Brand, Brand, Brand. If You Have It — Protect It. You have to have been doing it a while to understand the power of brand. Trusted, proven brands are highly defensible. So I worry much more about delivering against that brand, and not harming it. Protect that brand … and it builds on itself.

Sales Recruiting 360

Sales Recruiting Sales Hiring Scale Branding 360

SaaStr

AUGUST 4, 2021

There is just so much to do in marketing, from product marketing to brand marketing to customer marketing to, of course, demand gen. How much should we focus on building up brand and product awareness? This always matters, especially after you have a mini-brand. It’s that they are a mis-match. If they do, be wary.

Interviewing 356

Interviewing Sales Hiring Marketing Branding 356

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends.

B2C 285

B2C Scale Marketing Sales Hiring 285

SaaStr

SEPTEMBER 11, 2024

Sales automation, marketing automation, business intelligence and analytics … segments with hundreds of vendors … typically have lower “connect rates” at least until you have a brand. Super-crowded spaces, with non-brands calling in … tend to have connect rates of well below 1%. As high as 10% or more.

B2B 304

B2B Startup Outbound Sales Team Branding 304

SaaStr

FEBRUARY 20, 2023

So enterprises manage SaaS vendor risk by (i) limiting use cases for innovative, early-stage start-ups and (ii) betting on the #1 brand in a space where practical. The #1 brand may not be the most innovative or exciting. If nothing else, it’s a huge deal to retrain your workforce in how to use a new vendor.

Innovation 341

Innovation Churn Cloud Branding 341

SaaStr

DECEMBER 10, 2023

On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong’s Marketing efforts from zero to hundreds of millions in revenue.

Leadership 348

Leadership B2B Branding Startup 348

SaaStr

NOVEMBER 2, 2022

Second, going for a “land grab” and entering as many segments of the market, even those where you lack a brand and/or the most competitive solution, is very expensive from a marketing/sales perspective. Your sales and marketing costs are very high. Fewer of your leads close. That, in effect, drives your marketing costs up as well.

Startup 289

Startup Branding Revenue Pricing 289

SaaStr

AUGUST 27, 2024

Set your brand up as an exclusive so you’re not bidding on your own brand terms. With that said, the brand page didn’t do well. On social media, people follow people, not brands. If you’re doing a brand, personalize it and put a human behind it. The key learnings here are: Performance Max has gotten really good.

Scale 275

Scale AI Search Sales Hiring Social Media 275

SaaStr

MARCH 13, 2024

Well, that will depend on how much additional value you’ve added over last year, how strong you stack up vs the competition, and how strong your brand is. A spreadsheet isn’t the real world, and doesn’t incorporate brand, competition, sales friction, etc. And generally for new customers, not existing customers.

Pricing 290

Pricing Branding Sales 290

SaaStr

OCTOBER 28, 2024

You have no brand, no track record, nothing special. Even at the VC firms with the biggest brand, that doesn’t mean you have a brand. And it’s even harder at firms with no brand, or negative brands. Why will Jeff Lawson take your call or email? Fourth, Why You? Finally, Competition is Sort of Fierce.

Sales Hiring 305

Sales Hiring Compensation Branding Investment 305

SaaStr

JULY 22, 2024

If you want turnkey branding throughout our Casino Space and you specifically target CROs and CEOs only – this is a great opportunity for you and your team to make a lot of connections in a short amount of time. Premium branding throughout the happy hour with branded napkins, table tents and signage throughout.

Branding 260

Branding SaaS Marketing 260

SaaStr

JULY 16, 2022

. >> And Second, it means that you’ve begun to build a brand. A micro-brand at this phase, but word-of-mouth is starting. Because the brand will begin to self-reinforce at this point. With a micro-brand that is evolving into a mini-brand. At least within a tiny community of potential customers.

Scale 290

Scale Venture Capital SaaS Branding 290

TechEmpower SaaS

JULY 24, 2023

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? What’s the state of the relationships that brings you that data? What’s the state of those systems? What do you see as your biggest risks and challenges?

Innovation 780

Innovation Development CTO Hire Technical Review 780

SaaStr

MARCH 22, 2024

When you first build a start-up, it’s often feature-poor, with little-to-no brand. Once you are established, once you have a brand … most of your prospects and customers will know they can never commit the long-term resources to “competing” with the 200–2000 releases and updates you’ll do over the coming decade.

ChatGPT 277

ChatGPT Innovation AI Branding 277

SaaStr

JANUARY 3, 2022

You have a brand, maybe a small brand at first, but a real on e. Your sales and client success teams are working as a team , as an imperfect but effective engine, and not dependent on a single rockstar or two. You hopefully have a real management team that can own each functional are a. Or at least, you are close to that.

Scale 341

Scale Sales Hiring SaaS Engineering 341

SaaStr

NOVEMBER 1, 2024

At least until you have a dominant brand, remove friction from sales. Once you have a brand that customers trust, more will prepay annually. Figure out who you sell to, and why, and offer the options each customer segment wants. And that includes pricing. Be flexible in the beginning at least.

Payment Features 263

Payment Features SaaS Churn Pricing 263

SaaStr

MAY 13, 2024

Well … a lot of things: Brand and Corporate Marketing. Does stuff for the brand. In big companies, product marketing is closely tied to brand and market positioning, so is part of “marketing”. If they are good at brand marketing, well, that’s what you’ll get lots of. Gets the color of the logo right.

Sales Hiring 277

Sales Hiring Marketing Branding Product Marketing 277

The Daily Egg

DECEMBER 16, 2022

Out of the seven brands we review below, Cloudflare is our favorite content delivery network (CDN) provider. With data centers across over. The post Best CDN Providers Compared appeared first on The Daily Egg.

Branding 309

Branding Data 309