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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

Attentive spent months with brands, consumers, and regulators to crack this. This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. The result?

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The #1 and #2 Reasons I See Sales Execs Fail Today

SaaStr

When market pull is incredibly strong and your brand is #1, just hiring experienced folks may be enough. Security compliance? And its an old SaaStr theme: #1: You have to hire folks in sales where their last job was harder. There may exceptions at rocketships. How many times can you sell somewhat sorry but boring SaaS products?

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How to Meet ADA Website Compliance

Neil Patel

The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of it. But many people still don’t know what, exactly, ADA website compliance means—or how it can impact a business. So why bother?

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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience.

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Balancing Hyper Growth with Risk: Secrets to Scaling with Brex’s COO and Alloy’s CRO

SaaStr

On Balancing Compliance and Growth: Compliance, for any sub-category in SaaS, whether it’s marketing following GDPR compliance or your product team following FinTech compliance – it’s binary. If you just focus on compliance all the time and take no risk, you have no business to protect.

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Thanks to A-LIGN, Ada, Appcues, Duda, and Maxio for Sponsoring SaaStr Annual 2022!

SaaStr

Ada is the brand interaction platform that helps you purposefully automate conversations with each customer and employee, saving costs and growing revenue without betraying the brand you promised to be. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors.

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53 Questions Developers Should Ask Innovators

TechEmpower SaaS

Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands? Compliance What regulatory compliance do you need to support? What’s the state of the relationships that brings you that data? Six months from now?