Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Social Media Scale 114

Predictable Revenue

JUNE 30, 2022

Shelby Dash and Kristina Clifford joined the Predictable Revenue podcast to discuss how to use comedy in your content marketing to drive brand awareness. The post How to Use Comedy To Drive Brand Awareness appeared first on Predictable Revenue.

Branding 147

Branding Content Marketing Revenue Marketing 147

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. The personality of your brand needs to permeate every piece of content”.

Content Marketing 271

Content Marketing Branding Engagement Marketing 271

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Buffer Resources

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand.   This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.

Marketing 107

Marketing Branding ChatGPT AI 107

SaaStr

MAY 24, 2024

Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment. Efficiency in writing: a five-minute rule Effective content marketing should be based on genuine insights and learnings, not solely on polished writing.

Sales Hiring 286

Sales Hiring Outsourcing Services Technical Review Scale 286

Kellblog

JUNE 19, 2024

I was thrilled to get together with Janessa Lantz (former CMO at dbt Labs) to join her and Amrita Gurney’s podcast, Standout Startup Brands , to discuss a topic that most people don’t even want to talk to me about — branding ! Here are some of the highlights from the episode : To me, branding is about trust.

Branding 103

Branding Technical Review Startup Sales Hiring 103

Tom Tunguz

OCTOBER 4, 2021

A quantitative brand marketer for Redpoint might send this survey before and after a campaign to measure the impact of the campaign. Great brands score very highly on unaided recall. The typical audience increases its unaided recall to a brand after roughly 7 impressions [1]. Repeating yourself improves brand recall.

Venture Capital 279

Venture Capital Advertising Interviewing Branding 279

SaaStr

FEBRUARY 8, 2022

At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer. Content Marketing and SEO. they will get out the word.

Marketing 306

Marketing Scale Content Marketing Consulting 306

SaaStr

JANUARY 17, 2021

It’s not leads and sales and marketing. But once you have a brand, one way or another, the leads come. They all have brands, yes. Because what happens is, just as you finally go from Mini-Brand to Real Brand , you start to get into every deal. Sometimes it is, yes. Often not enough of them. But they do come.

SaaS 363

SaaS Venture Capital Churn Branding 363

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Table of Contents. Conversion.

Social Media 223

Social Media Artificial Intelligence Scale Marketing 223

Buffer Resources

SEPTEMBER 3, 2024

Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values.   To tag your brand, type “@yourcompanyname” A popup will appear, find the appropriate page or person, and click to tag. 3 153 15 0.4 0 7 2 34.5

Social Media 105

Social Media B2B Interviewing New CTO 105

SaaStr

JUNE 27, 2020

And, most importantly, infinitely stronger brands. Hiring a brand marketing firm. Hiring too junior of a marketing person. Outsourced content marketing. But if some 3rd party is writing your content, don’t expect too much. Hiring someone from Salesforce, Box, Twilio, etc. not only won’t save you.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Branding 145

Branding Social Media Finance Marketing 145

Buffer Resources

JULY 18, 2024

  Google Alerts Get alerted of any online mentions of your brand, product or company Limitations:  None Enter your brand, company or product name and Google will send you an email if it finds any webpage mentioning those terms. You might find results you’ll need to follow up with to help get your SEO in order.

Technical Review 119

Technical Review Software Review Mobile Engineering 119

Buffer Resources

JULY 31, 2024

View this post on Instagram A post shared by ThredUp (@thredup) To stay on top of brand mentions, notifications aren’t enough. Many social media management tools also come with built-in capabilities of spotting brand mentions, so try to find a tool that can do multiple jobs.

Social Media 105

Social Media Software Review Trends Content Marketing 105

Buffer Resources

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Branding 124

Branding Social Media Consulting Content Marketing 124

Buffer Resources

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. Having just one of these personality traits is bad enough, but having both meant building a personal brand has been particularly difficult — but not impossible. As mentioned earlier, it wasn’t easy.

Social Media 126

Social Media Branding Management Entrepreneurship 126

SaaStr

MAY 31, 2024

One of Jason’s superpowers is writing content in his head automatically. Many folks who generate content aren’t writers. They may be copywriters or content marketers, but they’re not writers. Passions are the way to go in content marketing. #5: What does a VP of Marketing do? The latter has.

Sales Hiring 295

Sales Hiring Sales Recruiting Marketing Scale 295

SaaStr

MAY 13, 2024

And by “you,” I mean your VP of Marketing. What does a VP of Marketing really do? Well … a lot of things: Brand and Corporate Marketing. Does stuff for the brand. In big companies, product marketing is closely tied to brand and market positioning, so is part of “marketing”.

Sales Hiring 268

Sales Hiring Marketing Branding Product Marketing 268

Buffer Resources

AUGUST 21, 2024

There are five modules of content. What you’ll learn : How to build your personal brand How to stay consistent on social media How to generate social media post ideas that your audience would actually want to read Impactful social writing is taught by industry pros Erica Schneider and Kasey Jones. Instructor(s) : Jade Beason.

Social Media 114

Social Media Marketing AI Search Systems Review 114

Buffer Resources

OCTOBER 2, 2024

month Monitor your competitors’ social media activity across a variety of marketing channels Add filters for types of posts (like posts with links, photos, or videos) Filter for insights into each individual social network Ahrefs Phlanx Brand24 Tracking competitors’ brand mentions Free plan not available. Starts at $139.95/month

Social Media 115

Social Media AI Search Benchmarks Software Review 115

Buffer Resources

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Branding 129

Branding Social Media Interviewing Engagement 129

SaaStr

NOVEMBER 9, 2023

And, most importantly, infinitely stronger brands. Hiring a brand marketing firm. Get rid of this marketer. Outsourced content marketing. Hiring someone from Salesforce, Box, Twilio, etc. not only won’t save you. It’s a negative. Those companies are way, way too big. See last point. A bit more here.

Sales Hiring 278

Sales Hiring Scale Startup Marketing 278

Inturact

MAY 10, 2024

Know the aftermath of Google's March 2024 Core Update on SEO, content marketing, and digital landscapes. Discover winners, losers, and strategies for navigating this transformative shift.

Branding 105

Branding Content Marketing Strategy Marketing 105

SaaStr

APRIL 8, 2024

It’s not that Zero Cost Marketing is worthless. Examples of Zero Cost Marketing: Implementing a brand new PLG strategy overnight. And second, why is PLG a marketing strategy? Doing lots more content marketing. Great content always works. No done right (which is hard), it works. Hooray!

Marketing 311

Marketing Social Media Advertising Content Marketing 311

Buffer Resources

MARCH 13, 2024

Before we move on, let’s discuss some of the challenges you could be facing: Common challenges while building a personal brand  Challenge 1: Lack of ideas “What should I write about?” ” When I started working on my personal brand, I faced this question almost daily.

AI 120

AI Branding ChatGPT Consulting 120

Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. How do they differ from classic machine learning?

Marketing 221

Marketing Outsourced Development Machine Learning Artificial Intelligence 221

SaaStr

MARCH 7, 2021

Getting those logos, brands and names closed earlier in your company lifetime always pays off. Bigger customers have longer lifetimes are much more accretive to your brand. Having CS hack customer marketing may be OK in the early days, but you are leaving a lot on the table if you have CS own it after $5m ARR or so.

Part-Time VPE 286

Part-Time VPE Sales Recruiting Sales Hiring Scale 286

SaaStr

JULY 6, 2022

Since she was trying to target a brand new market with a future-minded view of team communication, she felt a fresh approach and creative tactics were necessary, something that her youth supported. . When content marketing is done well, it can be the primary driver of sign-ups for your business and lead to sales down the road. .

Enterprise 258

Enterprise Sales Hiring Social Media Communication 258

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2B 144

B2B Strategy B2C Content Marketing 144

SaaStr

AUGUST 15, 2023

So two discussions this week were reminders to me of how much marketing has changed in the early and “pre-brand” stages: Two very successful founders ($1B+ exits) with new startups pushed me really hard to promote their new startup you’ve never heard of our our podcast + at SaaStr Annual. You can even come out of nowhere and do it.

Startup 240

Startup Sales Hiring Content Marketing AI 240

Buffer Resources

JULY 25, 2024

Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy. With each publication, you increase the number of content pieces associated with your profile, which helps improve your LinkedIn SEO. Ensure your profile is complete and professional to enhance credibility and reach.

Social Media 118

Social Media Engagement Metrics Strategy 118

Buffer Resources

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " Short thinks brands need to spend more time and resources understanding their audience.  Interview them. Learn their language.

B2B 137

B2B Technical Advisors SaaS Payments Underperforming Technical Team 137

Unbounce

JANUARY 6, 2025

The marketing funnel is typically talked about in terms of top-of-funnel, middle-of-funnel, and bottom-of-funnel and includes multiple touchpoints along the way. Think email campaigns , social media interactions , sales conversations, content marketing, and more, guiding prospects over a longer period.

Sales Funnel 111

Sales Funnel Payment Methods SaaS Payments Payment Services 111

Incredo

NOVEMBER 19, 2019

You will find articles that cover topics from branding to pricing and from developing your product to marketing it. How To Start Your Own Brand From Scratch in 7 Steps , Shopify. If your brand assets aren’t completely ready yet or your are thinking of rebranding your company, Shopify’s guide can help.

Scale 188

Scale Sales Hiring SaaS Software Development 188

SaaStr

JANUARY 7, 2021

SaaStr 317: How To Encourage, Grow and Track Word of Mouth Marketing, How The Rise of Product-Led Growth Changes The Structure of Sales and Marketing & The Biggest Takeaways on Paid vs Organic Marketing From Seeing The Hyper-Growth @ Slack with Rachel Hepworth, VP Marketing @ Pilot.

Scale 286

Scale Sales Hiring Scaling B2B 286