Remove Branding Remove Content Marketing Remove Outbound Sales Team
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Sales and marketing 101 for startups: driving growth together

Chart Mogul

Sales and marketing 101 The role of a sales team in a SaaS startup Put simply, the sales teams job is to convert high-quality leads into paying customers. Leads arrive in two main ways: inbound, and outbound. Sales teams run different motions to convert these leads.

Scale 52
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

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Salesforce vs HubSpot: CRM Titans Compared for 2025

How To Buy Saas

Its especially popular with startups, small-to-mid-sized companies, and any organization embracing content marketing and online lead generation. It now serves over 200,000 customers worldwide , ranging from tiny businesses to notable brands like DoorDash and Reddit.

Scale 52