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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

In this brand-new report, we finally answer the question “Freemium or free trial?” After four months of an unprecedented global crisis, SaaS companies are bouncing back while product led growth businesses are trading at almost 2x higher revenue multiples they started with. Now’s the Time to Revisit Your Pricing.

Pricing 135
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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. Early in 2019, I had an epiphany moment. How was that possible?

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Is Seed the new Series A? (Video + Transcript)

SaaStr

We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. If I look at where we’ve invested in companies, we’ve done a Series A where there’s no revenue and we’ve done a Series A where there’s mid-single digit recurrent revenue.

New CTO 179
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The B2B Marketplace Funding Napkin 2021

Point Nine Land

To add to this, B2B marketplaces tend to have various different business models (commission, SaaS, not monetizing in the beginning), which makes it very difficult to come up with one-size-fits-all metrics for each funding round. As a result, we could not collect as many data points as we do for our SaaS napkin.

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. One of the best examples of this type of sales is Netflix—its pricing strategy paved the way for many modern subscription platforms. Contract length.

B2C 52
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How to Close the Enterprise When You’re Just a Startup (Summit Replay)

Sales Hacker

How to overcome no brand in market. How to overcome no credible timing event. How to overcome no brand in market (01:23). ? If you think it’s hard to work at one of the world’s largest companies and close business, then you have not sold from a startup. How to overcome no brand in market (01:23).

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My First 16: Welding Yourself to Early Customers with Marqeta’s Jason Gardner

Andreessen Horowitz

So, I co-founded another payments company called PropertyBridge, which allowed you to pay rent electronically. And I wanted to do another payments company, but I didn’t know what I wanted to do. You’re a payment nerd. I didn’t see the company as this consumer brand long term. And we were tiny.