Remove Branding Remove Customer Success Remove Marketplace as a Service
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How Yelp drove down churn by building up customer success

Intercom, Inc.

As a brand new company, you might engage in plenty of initiatives that are inherently un-scalable – because there’s no better way to nurture customer love than through a personal relationship. It’s time to start thinking about retention at scale and bring onboard a customer success team.

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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Businesses must make it easy and painless for customers to go from having a problem to getting into the product and solving it with as few barriers as possible. Marketplace partners.

Scale 261
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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”. An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Spotlighting the success of an ICP-focused strategy .

Payments 243
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“7 Tips and Tricks to having happy customers at Scale” New Relic EVP, Roger Scott (Video + Transcript)

SaaStr

And that allows our customers to build better software, much more perfect software, to have better relationships, and to also build better businesses. We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. It’s a flywheel.

Scale 234
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15 Most Popular SaaStr Annual 2022 Sessions (So Far!). See You Sep 13-15!!

SaaStr

From PLG and consumption-based pricing, to value-based selling and driving efficient growth, Erica will share veteran insights that will help you develop your own successful GTM strategy. Understanding how to measure, compensate, and create one unified Revenue team is the key to hypergrowth. Sign up for these sessions and hundreds more HERE.

Scale 284
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How pricing strategy helps shape your entire business model

Intercom, Inc.

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Gaining new customers. Purchase process.

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Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. Over the years at Gainsight , we’ve spent a lot of time (and money) to help the world understand what Customer Success actually is.

Scale 136