Big Companies Don’t Churn. They Quit You.
SaaStr
DECEMBER 14, 2020
Folks churn out of their Verizon plan, their Netflix subscription, etc. In a low-end subscription model for a tool, not a solution (e.g., So when you sign a Big Customer to a Reasonably Large Deal (even “just” $50k+), it’s yours to lose in the first 3-5 years at least. the dynamics are similar.
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