SaaStr

AUGUST 13, 2024

That placeholder for the VP of Finance never gets the financials done, and the VP of Marketing talks and talks but hasn’t ever worked with a sales team. When you hire that VP of Engineering who never learns the product, it doesn’t work. There is a 0% chance it works. Founders need to be honest about it, though.

Sales Hiring 312

Sales Hiring Part-Time VPE Venture Capital Fractional VPE 312

SaaStr

OCTOBER 24, 2022

They’re able to actually swipe a credit card, and what starts off similar to a freemium self-serve product can turn into a six-figure contract in just a few months. It might even be months later that a VP of Engineering or a CTO or CFO realizes that they’re built on a new platform. The contract size grows.

Outsourced Development 215

Outsourced Development Underperforming Technical Team Development Part-Time VPE 215

SaaStr

JULY 12, 2022

If you’ve hired the VP of Engineering, impossible hire, but when they love something, they jump. That’s great, we get the brand and we get second order revenue and referrals, we should do that. My real point is with the VP of sales you’re probably not going to get the perfect hire.

Sales Hiring 291

Sales Hiring Part-Time VPE VP of Engineering Sales Recruiting 291

Chart Mogul

DECEMBER 12, 2024

Kathleen Booth , SVP of Marketing and Growth at Pavilion SaaS brands will double down on brand-building as AI commoditizes traditional demand gen. In a crowded market, brand differentiation will drive demand and build lasting customer loyalty. Companies will scale faster with flexible solutions replacing rigid legacy systems.

Fractional VPE 40

Fractional VPE Software Review SaaS Part-Time VPE 40