Branding Investment Underperforming Technical Team 
Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? 1 Poor definition of value proposition and feature focus.
SaaStr
MARCH 12, 2025
A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. “We just need one great CMO who can do it all” – Founders often search for a marketing unicorn who excels at brand, demand gen, product marketing, and digital programs.
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Intercom, Inc.
OCTOBER 13, 2020
ML products also require us to manage relatively large technology risks – this is an area where, unlike in most other product development, technical limitations might render the entire design impossible. It’s also easy to over- or under- invest in the technology. Balancing risks in machine learning development.
Intercom, Inc.
OCTOBER 12, 2021
As a support leader, you already know how important it is to take care of your customers – but it’s just as important to take care of your support team. Here’s why human support is so crucial for any customer-centric organization, and how it can have a significant impact on your team, your business, and your customers. Here’s why.
Intercom, Inc.
JUNE 13, 2018
Those investments have felt good for those in it for the ride, have raised an eyebrow for those on the sidelines, hitting budgets hard and somewhere along the line, have made business sense. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Use existing channels to your advantage.
SaaStr
MARCH 30, 2024
It’s one thing to invest in an area where only 5% of your business is today. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market. Micromanaging Your First (and Second) Management Team. Bad operational model / misunderstanding the burn rate. And stymie all of them.
SaaStr
NOVEMBER 1, 2022
They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Silicon Valley has a deep talent bench.
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