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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).

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Easy Cross Border Transactions With FastSpring as Your MoR

FastSpring

Luckily, FastSpring isn’t just a payment service provider — we’re a merchant of record, which means you can outsource the entire cross border transaction process to us , and we’ll handle all the complexities that come with it. And typical payment service providers won’t help you with most of those concerns.

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Product positioning, knowledge and brand awareness are your first ports of call in the early days. You can’t just lock yourself in a room or outsource it to some agency. Meet them in a quality coffee or tea shop near the conference that’s on-brand for your company, has a generous amount of space and has good Wi-Fi.

Branding 205
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How SMB Digital Brands Can Win the Best Talent

FastSpring

Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent? to working for smaller brands. And some people really value brand names. Lizzie, welcome to Growth Stage.

SMB 107
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4 Unexpected Learnings from Databricks’ Sales Growth Machine From Its VP of Sales

SaaStr

4 Unexpected Learnings from Databricks’ Sales Growth Machine Calendar scraping reveals top performers spend disproportionate time on new prospects – Databricks uses calendar data to track how their best AEs allocate time, discovering that overachievers focus on prospect development over existing accounts.

Scale 202
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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?