The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO
SaaStr
JANUARY 26, 2025
Attentive spent months with brands, consumers, and regulators to crack this. Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. This wasn’t just an improvement it fundamentally changed how brands could engage with SMS marketing.
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