SaaStr

NOVEMBER 19, 2024

Your Blueprint for Winning Some recommended focus areas Drata used to scale to 5,000 customers were: Service Customer loyalty Brand perception Focus on ICP The first three bullets go hand-in-hand. Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators.

Customer Success 284

Customer Success Scaling Social Media Enterprise readiness 284

Sales Hacker

FEBRUARY 7, 2025

SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Tiered pricing models emerge to address these differences.

Pricing 112

Pricing Scale SaaS Technical Review 112

SaaStr

MARCH 13, 2024

Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? First, plan to increase pricing in general once a year, each year for new customers. Well, that will depend on how much additional value you’ve added over last year, how strong you stack up vs the competition, and how strong your brand is. But earn it.

Pricing 284

Pricing Branding Sales 284

SaaStr

DECEMBER 27, 2019

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Pricing in software is really in large part relative to what.

Pricing 337

Pricing Enterprise Software Sales 337

SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? You should stand behind your product and sign up for those until you have a real brand in the space. “Regular price increases for SaaS” — Benjamin Irvine. to grow deal size vs. blanket price increases. Jason, ed. :

Pricing 322

Pricing Scale Enterprise B2B 322

FastSpring

FEBRUARY 6, 2025

Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. So how are smaller companies supposed to compete with large brands for the best talent? to working for smaller brands. And some people really value brand names. Lizzie, welcome to Growth Stage.

SMB 107

SMB Sales Recruiting Branding Sales Hiring 107

SaaStr

FEBRUARY 9, 2022

Dear SaaStr: Is It Worth It To Try to Get 2-3 Name Brand VCs Into My Round? For as long as I’ve been in start-ups, having a name-brand VC on your cap table has mattered. Brands do matter. But … brands are a proxy for value. Brands are in flux. This isn’t to say 2-3 name-branded VCs are bad.

Branding 283

Branding Benchmarks Cloud Investment 283

SaaStr

DECEMBER 11, 2024

No brand manager would think of approving an AI-generated image. Pricing and Monetization The industry hasn’t yet settled on a dominant pricing model for AI capabilities, making this an area of ongoing experimentation.

AI Search 284

AI Search AI Artificial Intelligence B2B 284

Tom Tunguz

MARCH 16, 2022

Is charging by consumption (usage-based pricing) a superior model for a business? Often, the effort probably isn’t worth it, unless the company’s stated strategy is to differentiate on price structure. What should my unit of pricing be? The unit of pricing is the crux to unlocking that puzzle. AppDynamics.

Pricing 269

Pricing Scale Banking Startup 269

SaaStr

JANUARY 5, 2022

The more established your brand, the more complex your pricing page can be. What makes for a good pricing page? A few thoughts at least — mainly about what to copy from the big leaders, and what to maybe not copy from them: The stronger the brand, the more complex the pricing page can be.

Pricing 261

Pricing Enterprise Branding Innovation 261

SaaStr

AUGUST 27, 2020

Q: Will SaaS prices drop due to competition from developing countries? Now it’s just a cost-effective suite of SaaS products, at basically the same prices as other lower-end competitive products: Here’s the thing: Most SaaS products aren’t really commodities. Brands matter. So you start with the brands. But a fair price.

Scale 243

Scale Pricing SaaS Branding 243

SaaStr

AUGUST 23, 2023

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The simplest answer is usually to copy the pricing from the closest public company or other break-out leader you can find that is vaguely similar. I guessed the pricing almost immediately. That everyone knows, and knows the price points of. I’ve lived it.

Pricing 245

Pricing B2B Scale Marketing 245

SaaStr

MARCH 18, 2025

Trust Was Built Through Admitting Pricing Mistakes Wiz took the counterintuitive approach of quickly acknowledging errors in their pricing models. This radical honesty approach recognized that in security specifically, trust is the foundation of all customer relationships.

Scale 185

Scale Sales Hiring Scaling Headcount 185

FastSpring

APRIL 3, 2025

Your personal brand is more than a polished LinkedIn profile its how you stand out, connect with customers, and build long-term credibility as a founder or executive. But how do you create an authentic personal brand that actually works? Rachel shares: What makes up a strong personal brand (and why every founder already has one).

Branding 87

Branding Social Media AI Search Outsourcing Services 87

TrackStreet

MARCH 28, 2025

The global trade landscape is shifting, and brands that rely on eCommerce and omnichannel distribution are feeling the pressure. For brand executives and eCommerce leaders, this is a moment of strategic decision-making. For brand executives and eCommerce leaders, this is a moment of strategic decision-making. The good news?

Branding 52

Branding Pricing Technical Review Investment 52

SaaStr

JANUARY 28, 2025

Brand Building and Human-Centric Approach The company’s vision is to empower people and transform work, making it utterly unrecognizable, and its brand is based on The Human Experience at work. The focus on the customer is critical when creating new categories, and educating and positioning these categories can be challenging.

AI Search 244

AI Search AI Artificial Intelligence Technical Review 244

Sales Hacker

MAY 14, 2024

The post GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen appeared first on GTMnow. Holly lives in San Francisco and speaks Italian and Chinese fluently. 46:33 – One thing that is working for Holly in go-to-market right now.

AI 125

AI Customer Success Branding Pricing 125

SaaStr

SEPTEMBER 14, 2024

brand, once you have the prospect in your funnel. Pricing “cheap” won’t get prospects to come find you, not usually. Brands matter. And raise pricing further. Brand and Trust will, 9 times out of 10. Brand and Trust will, 9 times out of 10. So lower pricing can work.

Scale 312

Scale Pricing Branding B2B 312

TrackStreet

APRIL 3, 2025

You’ve spent a lot of time and energy building your brand. You’ve cultivated seller and customer trust, set competitive prices, and worked hard to ensure your business is viable now and into the future. But how are you protecting that brand? Thats why you need a brand protection partner like TrackStreet.

Branding 52

Branding compliance Marketplace as a Service Advertising 52

SaaStr

MARCH 5, 2021

The Four More Important Questions to Ask an Early Stage VC are: what price is it OK to sell at? First, like almost all of us, founders are attracted to brands. 90%+ of founders want a top brand investor. First, like almost all of us, founders are attracted to brands. 90%+ of founders want a top brand investor.

Venture Capital 360

Venture Capital Branding Pricing Investment 360

SaaStr

MAY 7, 2024

What I mean what you want is a pricing structure that anticipates discounts so the net effect is revenue positive. Later, when you implement a CPQ and other more sophisticated systems to manage pricing for a large sales team, these processes and systems will be designed to help you do just that, at least in part.

Pricing 284

Pricing Churn Enterprise Branding 284

SaaStr

JANUARY 2, 2021

Second-order revenue and a mini-brand start to become huge accelerators around Year 3. But Your Mini-Brand Will Come to Your Rescue. Raise prices, one way or another for new customers — as you add more value and build your brand. You can raise prices $1 a month. Get your NPS up to 60 or higher.

Sales Hiring 307

Sales Hiring Headcount Pricing Market Segmentation 307

FastSpring

OCTOBER 16, 2024

But PSPs stop shy of becoming the entity that worries about risk considerations, regulatory rules in many geographies, card brand rules, and even tax calculation, collection, and remittance — responsibilities that a merchant of record does take on for you. Predictable flat rate pricing model with no cross border fees.

Merchant Services 159

Merchant Services Payment Services Payment Methods Outsourcing Services 159

Buffer Resources

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand.   This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.

Marketing 107

Marketing Branding ChatGPT AI 107

Buffer Resources

OCTOBER 2, 2024

TL;DR: The 7 best competitor analysis tools (and their alternatives) Best competitor analysis tools Best for Free plan/trial Pricing Key features Alternatives vidIQ YouTube competitive analysis Free plan available for up to 3 competitors. Price : Plans start at €16.58/month. Pricing starts at $4.50/month. Starts at $139.95/month

Social Media 115

Social Media AI Search Benchmarks Software Review 115

SaaStr

MARCH 20, 2021

Pick a price point you know how to sell a t. I’ve seen sales reps great at $20k deals join a start-up with tons of leads but at a $2k price point and fail. Can you sell without a brand backing you? Selling a product without an established brand, at least a mini-brand in its niche, is different. Most of us do.

Sales Hiring 345

Sales Hiring Underperforming Technical Team Branding Pricing 345

Buffer Resources

AUGUST 21, 2024

1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free. 2: Impactful social writing Best course for becoming a thought leader in your niche Price : $127. It’s a similar A+ course to help you build your personal brand. You can learn at your own pace.

Social Media 114

Social Media Marketing AI Search Systems Review 114

SaaStr

JANUARY 3, 2021

One question I struggled with a lot in the early days was what price points supported inside sales reps. It was clear to me that our freemium offering, priced at from $0 to $19/month, couldn’t really support a traditional inside sales team. What about a $199 or even a $99/mo price point? But how low can you go?

SMB 337

SMB Pricing Sales Metrics 337

Buffer Resources

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Pricing 124

Pricing Social Media Consulting Branding 124

User Pilot

OCTOBER 19, 2024

Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. Transparency : The company is open and honest about product prices, updates, and changes. By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Buffer Resources

AUGUST 14, 2024

The most important things to consider when weighing Buffer vs. Hootsuite are the following: Buffer vs Hootsuite feature overview Plans and pricing Social media planning and scheduling Social media analytics Social media engagement Teamwork and collaboration Let’s take a closer look at the two tools. Which tool is right for you?

Social Media 111

Social Media Management AI Pricing 111

User Pilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. UserGuiding differentiates itself through affordable pricing.

Branding 111

Branding Market Segmentation AI Search Education 111

Payrix

NOVEMBER 19, 2024

By adding payments into their software offering, companies can build stronger relationships with their customers and enhance their brand perception. Many software companies focus on the commercial aspect right out the gate: How do I increase profits or extend my brand through payments?

Payments 130

Payments Embedded Payments Payment Solutions Payment Services 130

User Pilot

OCTOBER 19, 2024

Pricing : Userpilot offers flexible plans tailored to startups and mid-sized SaaS businesses, with pricing starting at $249 per month for the basic plan. Qualaroo is a powerful in-context survey tool designed to help you gather feedback directly from users as they interact with your brand on any channel.

Software Review 105

Software Review Technical Review Software B2C 105

Clouded Judgement

MARCH 28, 2025

If you, as a software company, got to a certain scale and brand awareness, it was really hard for others to catch you. It simply took too much time to start a competitor, build a product, build a brand, and compete. .” This used to be how companies scaled! So what was the implication? The inertia was significant.

AI 184

AI Cloud Scale Scaling 184

SaaStr

DECEMBER 28, 2019

Increase Pricing For New Customers in January — The Right Way. Pricing is a nuanced topic. It’s really all about deal size in most SaaS companies, not raw per seat or per unit pricing. And if you don’t think you can support higher pricing yet, that’s OK. But in 2017, brands matter more than ever.

Part-Time VPE 325

Part-Time VPE Sales Hiring Scale Sales Recruiting 325

SaaStr

APRIL 1, 2020

Fair pricing is always the best pricing. A positive customer experience, even for a customer that leaves, is a new brand ambassador for your product. Not charging customers for more than they need , at least below the Site License level, is better than a perpetually frustrated customer. Especially right now.

Churn 337

Churn Pricing Retention Branding 337