Buffer Resources

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  

Branding 123

Branding Social Media B2C Engagement 123

Buffer Resources

AUGUST 13, 2024

At a glance: 7 best influencer marketing tools Heepsy HypeAuditor LTK Shopify Collabs #paid Passionfroot Skeepers Heepsy Best affordable influencer marketing tool Heepsy offers an extensive database of influencers across various social media platforms and robust analytics to match. 

Payments 111

Payments Branding Merchant Services Payment Methods 111

SaaStr

NOVEMBER 19, 2024

Your Blueprint for Winning Some recommended focus areas Drata used to scale to 5,000 customers were: Service Customer loyalty Brand perception Focus on ICP The first three bullets go hand-in-hand. Walker Research found in 2024 that the customer experience is now equal to price and product regarding key brand differentiators.

Customer Success 284

Customer Success Scaling Social Media Enterprise readiness 284

SaaStr

FEBRUARY 25, 2025

In the end, this is where the majority of everyones leads come from once you have a mini-brand. Aggressive brand awareness. Some brand marketing really is a waste of money. Great brand awareness really can count as one of those. Word-of-mouth. Highly targeted outbound, that adds real value. 95% of them will say Heck Yes.

AI 269

AI Scale Social Media Generative AI 269

Buffer Resources

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Social Media 126

Social Media Branding Trends Innovation 126

Buffer Resources

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Social Media 109

Social Media Compensation Technical Review Branding 109

Buffer Resources

OCTOBER 2, 2024

They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. Here’s the thing: On social media, everyone is your competition. It can help you understand what makes your audience tick and what not to do.

Social Media 115

Social Media AI Search Benchmarks Software Review 115

Buffer Resources

APRIL 25, 2024

  In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. What is social media SEO? You can go to Instagram, Pinterest, YouTube, or any other social media platform to find creator recommendations.

Social Media 119

Social Media Travel Engineering Trends 119

Buffer Resources

SEPTEMBER 18, 2024

There have been many studies analyzing other  social media apps , but because TikTok is a relatively new platform, the numbers are a little more limited.  This is where  social media scheduling tools  like Buffer shine. For one thing, trends on social media are constantly evolving.

Social Media 114

Social Media Branding Engagement Trends 114

Buffer Resources

SEPTEMBER 11, 2024

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands.   Content posted between 9 a.m.

Social Media 126

Social Media Entertainment Education Branding 126

Buffer Resources

SEPTEMBER 9, 2024

LinkedIn’s evolution from job search site to social media platform seems complete with the network’s roll-out of its own vertical short-form video feeds in various sections of the app and website.  Choose LinkedIn, and any other social media channels you want the video to be shared on.

Social Media 121

Social Media AI Search Engagement Branding 121

Buffer Resources

JULY 24, 2024

Bluesky is quickly becoming a hot topic among social media enthusiasts, attracting users curious about its decentralized approach. However, with any new social network, especially one as innovative as Bluesky, knowing where to start can be a bit overwhelming. What is Bluesky?

Social Media 105

Social Media Innovation Engagement Mobile 105

Buffer Resources

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Social Media 127

Social Media Strategy Scale Branding 127

Buffer Resources

OCTOBER 10, 2024

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Give them a concise introduction to your brand and its products or services.

Social Media 119

Social Media Merchant Services Business Branding 119

Buffer Resources

SEPTEMBER 3, 2024

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media.   To tag your brand, type “@yourcompanyname” A popup will appear, find the appropriate page or person, and click to tag. 3 153 15 0.4

Social Media 105

Social Media B2B Interviewing New CTO 105

FastSpring

APRIL 3, 2025

Your personal brand is more than a polished LinkedIn profile its how you stand out, connect with customers, and build long-term credibility as a founder or executive. But how do you create an authentic personal brand that actually works? Rachel shares: What makes up a strong personal brand (and why every founder already has one).

Branding 78

Branding Social Media AI Search Outsourcing Services 78

Buffer Resources

APRIL 22, 2024

Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Instead, cast your net wide within the world of text-based social platforms.

Social Media 123

Social Media Scale Growth Hacking Headcount 123

Buffer Resources

SEPTEMBER 26, 2024

Social media changes more rapidly than the weather in the mountains. There’s a new feature, a unique best practice, or even a new social media site just around the corner. Plenty of newsletters provide social media platform updates, and others offer advice on social media success.

Social Media 118

Social Media Marketing Interviewing Leadership 118

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 139

Social Media Entertainment Trends Branding 139

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 139

Social Media Entertainment Trends Branding 139

Buffer Resources

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. What is a content pillar?

Social Media 138

Social Media Venture Capital AI Search Banking 138

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 136

Social Media AI Search Systems Review Innovation 136

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 136

Social Media AI Search Systems Review Innovation 136

Buffer Resources

FEBRUARY 1, 2024

Social media growth isn’t one of them. If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work. Does it stand out even in thumbnail size?

Social Media 124

Social Media Branding Trends Engagement 124

Buffer Resources

JULY 31, 2024

For example, if you live and breathe the social media world, Annie Mae’s Social Media Tea and Rachel Karten’s Link in Bio are well-loved newsletters. And might I say, Buffer’s weekly newsletter is also A+ for social media deets? You can nitpick the best sources from here.

Social Media 105

Social Media Software Review Trends Content Marketing 105

Buffer Resources

MARCH 7, 2024

These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. With social media, that’s not the case. 

Social Media 130

Social Media Sales Recruiting Merchant Services AI Search 130

Buffer Resources

MARCH 28, 2024

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. What is a social media crisis?

Social Media 123

Social Media Branding Banking Communication 123

Buffer Resources

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Social Media 111

Social Media Management Software Review Pricing 111

Buffer Resources

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 137

Social Media Technical Advisors Strategy AI 137

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   Productivity tools can be a game-changer if you are a social media marketing professional. Using a notes app as a social media marketer means you have a solid place to brainstorm and organize thoughts. 

Social Media 119

Social Media Marketing Payment Features Communication 119

Buffer Resources

AUGUST 1, 2024

LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. The LinkedIn Audio Events feature allows creators and brands to do exactly what it sounds like — host audio-only events. *taps mic * Are you listening? What are LinkedIn Audio Events?

Social Media 111

Social Media Branding Engagement Investment 111

Buffer Resources

APRIL 16, 2024

Although my brother and I started our womenswear brand KESTAN as an e-commerce company, the real breakthrough for our online presence came when we opened our first brick-and-mortar store.    Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products.

Social Media 114

Social Media Scale Sales Strategy 114

Buffer Resources

NOVEMBER 14, 2023

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. When considering your own ratio, think about your current content on social media.

Social Media 130

Social Media Education Advertising Revenue 130

Buffer Resources

JULY 16, 2024

  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth — but only if you know how to use it.  that perfectly aligns with your brand and target audience. 

Social Media 100

Social Media Marketing Advertising Branding 100

Buffer Resources

AUGUST 6, 2024

This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog.  This can help tease out the personal experiences that relate to your professional brand.

Social Media 114

Social Media Business Leadership Sales Hiring 114

Buffer Resources

DECEMBER 21, 2023

Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year.

Social Media 126

Social Media Trends Engagement Metrics 126

Buffer Resources

DECEMBER 18, 2023

Looking at these results, we decided to cut back on Meta ad spend in May and pause all social media ads in June.  Subscribers who have never bought from us got more familiar with our brand so that, when the holidays rolled around, we’re top of mind. This approach has really helped us leading up to the holiday season.

Social Media 137

Social Media Scale Marketing Advertising 137